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Gen Z Wants Micro-Transactions for a Tailored Media Experience — and They’re Willing to Pay for It
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
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AI and Creative Redefine Ad Performance With Humans At the Helm
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
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The End of Hybrid Work? Rethinking Return to Office
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.
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The Attention Advantage: How Smarter Measurement Drives Results
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
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Soccer Rising: Planning for next Summer’s World Cup in North America
Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.
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Unlocking the Full Potential of Google Ads With Tactical AI
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
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Hey CMOs – What’s the Point of Starting an Internal Production Entity?
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
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Why Retargeting Might Be Tv’s Smartest Entry Point
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
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AI Is Reshaping Travel Loyalty by Making It Personal, Not Transactional
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
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Why in-App Advertising Is the Perfect Environment for Brands
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
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Brand Experiences Are the New Loyalty Engine
Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.
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Reclaiming Time & Consciousness with AI
We stand at a threshold where technological capability intersects with philosophical possibility.
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The Persuasive Power of Social Norms in Marketing
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
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Programmatic Relationship Advice: Don’t Let Your Partner Eat Your Business
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
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The Polo Bear Masterminds an Art Heist in Ralph Lauren’s Short Film “Operation Black Tie”
Viewers of Ralph Lauren’s first animated short film “The Polo Bear Chronicles: Operation Black Tie” can’t deny the Polo Bear has more je ne sais quoi than your average brand mascot.
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Bet on Brand, Not Gadgets: Dispelling the Great Product Myth
Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.
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How Creating Positive Customer Experiences Can Build Confidence and Trust for Brands
We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment.
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Fever Pitch: How The Women’s Summer of Sport Turns Up the Heat for Fans, Brands, and Media
Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.
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Brands, Agencies – We Need to Start Embracing Uncomfortable Conversations
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
