_Editorial Archives

Why Fast-Growing Independent Agencies Hit a Ceiling and How to Break Through

While losing a pitch is painful but manageable, winning three in a row without the infrastructure to absorb them can break an agency.

The Ad Server Is Becoming Advertising’s New Source of Truth

The ad server is not new, but it is newly essential.

How To Make a Tootsie Roll Commercial From Scratch

We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.

Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss…

For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.

Back-to-School 2026: The List Is Written in July, Not August

A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by…

You Forgot To Build Your Brand

Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.

Successful SPO Requires Nuance, Not Blunt Force

Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.

The Dashboard Delusion: Why More Data Is Making Media Buying Harder

The organizations creating the most value today are not the ones producing the most reports.

The Problem With MMM Isn’t the Model, It’s That Almost Everybody Mistakes Measurement for a Decision

By Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The frustration with marketing mix modeling is real, and it is growing. Media sellers are exhausted by it, practitioners find it slow and easy to manipulate, and it is holding television back from operating at the pace of digital. These are fair observations but the industry just keeps arriving at the…

CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers.

By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and you’ll see a familiar ritual: Seniors announcing where they’re headed next. I know it firsthand. Watching my son get into college was one of my proudest moments. It makes you nostalgic, thinking about these kids you watched grow up alongside your own, now stepping into…

Unique Brand Mascots and Ambassadors: How Brands Build Memorable Identities and Lasting Customer Loyalty

Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.

Infrastructure Is About to Become the Hottest Topic in Commerce Media

By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After years of rapid growth, it now accounts for around one in every five dollars spent by U.S. advertisers. Brands have been drawn to commerce media for its targeting, ability to drive incremental sales and robust reporting. These are the playing fields on which the various…

Media Is All About Human Connection, but Is That Still True Behind the Scenes?

This explosion of channels, formats, devices, and platforms has been enabled by technology, but this same technology has made it harder to build lasting bonds behind the scenes.

Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising

Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.

Esports Lost the Hype. Gaming Kept the Audience.

Gaming continues to reach audiences that are difficult to engage elsewhere, particularly younger consumers whose media habits increasingly revolve around creators, communities, and interactive experiences.

Cannes Lions 2026: The Industry Has Moved Beyond AI Hype

The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.

Tiktok’s Agentic AI Era Is Here. But Are Advertisers Ready to Hand Over the Keys?

The future of media activation is undeniably moving toward greater automation and agent-led execution.

Why the Future of Advertising Belongs to Agile, AI-Powered Brands

A Q&A with Luke Judge, NED of Tangoo

A Giant Leap Forward? Why Retail Media’s Next Era Depends on Orchestration

The next era will be built on delivering connected customer experiences. It’s time to break down historical silos and champion integration.

Why Do Small Logo Redesigns Trigger Backlash?

By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a wave of memes and debate across social media – with users comparing the new icons to everything from Doc Martens branding to a fashion label launch. While the…

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