Brands – Page 103 – Advertising Week

Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

The End of “Good Enough” Content in the Age of Algorithmic Judgment

The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.

BRANDS + MARKETERS

Media Buying Is Autonomous. But That’s the Easy Part

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

The End of “Good Enough” Content in the Age of Algorithmic Judgment

In an Automated World, Calibration Is Still a Human Job

There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?

Media Buying Is Autonomous. But That’s the Easy Part

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

AW SHORTS – BRANDS + MARKETERS

In an Automated World, Calibration Is Still a Human Job

There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?

Media Buying Is Autonomous. But That’s the Easy Part

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media