BRANDS + MARKETERS
Presented by
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Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity. -
Growth Has an Image Problem. It’s Time to Fix It.
Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists. -
Why Your Ideas Need To Be More “Meme”
As the old adage goes: “Keep it simple, stupid”.
AW SHORTS – BRANDS + MARKETERS
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The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more. -
The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most. -
Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
Some experiences are difficult to replicate, and live sport is unquestionably one of them. -
The Beautiful Lie: Is Modern Marketing Theory Giving Us Permission to Deceive?
Integrity must matter somewhere in the process and when the AI bubble bursts, which it will, we’ll be left with people without the skills or cognitive capability to find a way out of the problem. -
Growing Up Isn’t a Brand Platform
By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering […] -
Three Ways to Use Creative As Your New Path to Performance
Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why. -
Advertising Week New York 2026 Finds the Industry Moving Past the Hype
Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is increasingly being asked to prove what that transformation actually produces. From AI and creators to commerce, streaming, attention and brand building, AWNY 2026 should provide a revealing look at a marketing business moving beyond fascination with new capabilities and toward the considerably harder business of making them useful. -
Only the Entertainers Will Endure
The uncomfortable truth is that we’re no longer competing with other advertising. -
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities. -
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms. -
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it. -
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.