In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
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As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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AW SHORTS – BRANDS + MARKETERS
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
Great marketing works. Having a fantastic product to market works more.
Here’s how marketing agencies can drive client growth and add value during tough times.
The people in charge at Twickenham need to take a look at the success story over at Lords.
In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
Today’s media and advertising fragmentation make data, technology and services more essential than ever before, and by leveraging the industry’s collective data-driven expertise, alongside respect and commitment, agencies will usher in a new chapter of agency-brand partnerships.
We used to walk into pitches against the global networks feeling self-conscious about our size and maturity. Now, it’s a status we’re proud of.
If you can blend relatively basic KPIs with a nuanced understanding of your approach to investment, you’ll have a great fundamental base for your marketing.
OOH has always been viewed as a bold, splashy channel that makes a big impression and that perception is now enhanced thanks to the inclusion of relevant, real-time data.
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