This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
BRANDS + MARKETERS
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The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
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AW SHORTS – BRANDS + MARKETERS
With a firm focus on acquisition, expansion and retention, and armed with fresh human-level data, you’re set up for financial marketing success in 2022.
Here’s what brands, publishers, and technology partners can expect from major TV advertising verticals in the upcoming year.
By Karl Kangur, CEO, Result Compass Marketing in the world of B2B needs to take into…
The landscape is changing for shoppers. Heading into year three of the pandemic in the U.S., the Omicron wave of cases is falling about as rapidly as it began.
Having the ability to track both online and offline activity, and work with your partners to establish a truly omnichannel approach that is as flexible as you.
Brands need to develop community management strategies for campaigns to continue to grow. This will help brands take on the persona and think like fans, leading them to gain a wider audience.
Dstillery, a leading custom audience solutions company, gives their industry predictions for 2022.
for the brands who had commercials during the broadcast, spending on average $6.5million for a 30-second slot, they want to know whose ad ‘won’ with 100 million TV watchers.
Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?
Everyone bets on Goliath, it’s the sensible thing to do after all. But think about this. David has technology at his disposal and knows how to use it.
Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)
As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.
TikTok is the social media platform of the moment. With over 2 billion downloads and 850 million active monthly users, TikTok is home to passionate followers who enjoy trends and content creation.
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