By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell…
By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. Who can sit still the longest? Counting backward from 100.…
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.
The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.
By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry…
Content has been hailed as king for what seems like forever. And while the phrase itself has certainly gotten stale, the role of content in any B2B company’s success cannot be stressed enough.
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