Brands – Page 78 – Advertising Week

The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources

By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…

Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

BRANDS + MARKETERS

The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources

Media Buying Is Autonomous. But That’s the Easy Part

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

When to Build Your Own Stage with Matt Morris, Lightspeed Commerce

From Immigrant Roots to the C-Suite: Melody Lee on Building Wealth in Corporate America

The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources

How Local Media Can Navigate a Tech Stack Change

From Clicks to Decisions: Marketing in an AI-Mediated World

AW SHORTS – BRANDS + MARKETERS

When to Build Your Own Stage with Matt Morris, Lightspeed Commerce

From Immigrant Roots to the C-Suite: Melody Lee on Building Wealth in Corporate America

The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources

How Local Media Can Navigate a Tech Stack Change

From Clicks to Decisions: Marketing in an AI-Mediated World