James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
BRANDS + MARKETERS
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Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
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AW SHORTS – BRANDS + MARKETERS
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