BRANDS + MARKETERS
Presented by
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Would Your Reddit Post Survive Its Own Subreddit?
Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round. -
Your Brief Is the Middle of the Story, Not the Start
Which conventions are worth keeping? What distinctiveness should you lean into? Where is there room to flex, or to break with convention? -
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
AW SHORTS – BRANDS + MARKETERS
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The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of
CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting. -
Predictions and Expectations for Advertising Week New York 2026
Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week. -
For Advertising Week Executives, Preparation Starts With Setting Priorities
Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions. -
Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now. -
DMEXCO 2026: AI Hype Is Out. Proof Is In
DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance. -
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset. -
Agencies Are Rebuilding Search Teams for the AI Era
The agencies that are furthest ahead right now aren’t necessarily the ones that renamed their teams the fastest. -
From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook
As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power. -
There Are No Shortcuts to Greatness
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey. -
Is Brand Storytelling Dead?
The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity. -
Growth Has an Image Problem. It’s Time to Fix It.
Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small group of specialists. -
Why Your Ideas Need To Be More “Meme”
As the old adage goes: “Keep it simple, stupid”.