BRANDS + MARKETERS
Presented by
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The Traitor in Your Media Plan
The return of The Celebrity Traitors puts trust back in the spotlight. Contestants must work out who is telling the truth while the people deceiving them try to stay hidden. In programmatic advertising, the stakes are different, but there is a similar challenge: knowing which signals deserve your confidence and which are leading you in the wrong direction. -
Explainable Audience Modeling Is Becoming a Business Requirement
Marketers scrutinize nearly every part of media buying. They question budgets, bids, delivery, creative performance, attribution windows and optimization rules. -
Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern.
AW SHORTS – BRANDS + MARKETERS
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An AI Writing Brief Needs Facts That Cannot Change
Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy. -
Navigating a $1.34 Trillion Market: Scale, Automation, and Sourcing Real Value
The latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%. -
Brands Are Throwing Away Their Best Creator Marketing the Day a Campaign Ends
The audience relationships, content and customer insight a campaign creates should outlast it. Here are five lessons from Advertising Week New York on what brands should build between campaigns. -
Amazon Ad Case Exposes the Post-Click Blind Spot
On 31 August, the US Federal Trade Commission and a bipartisan group of 22 states sued Amazon, alleging that it rigged the auctions behind its Sponsored Products ads. -
Your Best Black Friday Ad Might Be the One Your Brand Team Hates
Every year as Black Friday approaches, brands start looking more closely at the creative they plan to put into the market. -
Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern. -
Design Is Britain’s Unsung Hero. It’s Time We Said So.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value? -
The 90-Day Contract: What B2B Marketing Leaders and CEOs Owe Each Other
Something ominous is happening in marketing right now, and no, it’s not AI. -
AW Playmaker Agency Award: WPP Media Sports & Entertainment
As part of Advertising Week New York’s AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP Media to explore how creators are redefining fan engagement, why authenticity remains essential to successful brand partnerships, and how marketers can measure cultural impact beyond traditional engagement metrics. -
The Localization Trap: Why Global Brands Fail When They Treat America as One Market
The bigger mistake is assuming that America is a single, culturally uniform market. It is not. -
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment? -
Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot.