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With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
