A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.
BRANDS + MARKETERS
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The next phase of marketing will be defined by who removes the most friction from decision-making.
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.
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