Brands – Page 82 – Advertising Week

Why Undervalued Traffic and Last-Click Attribution Are Costing Brands

The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.

The $0.99 Can and the Saga of AriZona Tea—a Lesson in Brand Equity and Brand Risk

This isn’t just an AriZona story. It’s a warning for every brand navigating inflation, loyalty, and cultural relevance. When trust is part of your equity, protecting it isn’t optional—it’s the work.

Brands Are Sleeping on YouTube: Here’s The Five Biggest Mistakes They’re Making

Every platform requires its own strategy. Instagram, TikTok, and YouTube are not interchangeable.

BRANDS + MARKETERS

Why Undervalued Traffic and Last-Click Attribution Are Costing Brands

The $0.99 Can and the Saga of AriZona Tea—a Lesson in Brand Equity and Brand Risk

Brands Are Sleeping on YouTube: Here’s The Five Biggest Mistakes They’re Making

Why Undervalued Traffic and Last-Click Attribution Are Costing Brands

The $0.99 Can and the Saga of AriZona Tea—a Lesson in Brand Equity and Brand Risk

From AI to ROI: Why Customer Trust Is the Ultimate Growth Engine

Inside the Gentle Rebranding of the Snuggle Bear

Brands Are Sleeping on YouTube: Here’s The Five Biggest Mistakes They’re Making

AW SHORTS – BRANDS + MARKETERS

Why Undervalued Traffic and Last-Click Attribution Are Costing Brands

The $0.99 Can and the Saga of AriZona Tea—a Lesson in Brand Equity and Brand Risk

From AI to ROI: Why Customer Trust Is the Ultimate Growth Engine

Inside the Gentle Rebranding of the Snuggle Bear

Brands Are Sleeping on YouTube: Here’s The Five Biggest Mistakes They’re Making