Brands – Page 92 – Advertising Week

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

The End of “Good Enough” Content in the Age of Algorithmic Judgment

The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.

Every CMO Wants to Be a Challenger Brand. Most Are Fighting the Wrong Battle

The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.

BRANDS + MARKETERS

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

The End of “Good Enough” Content in the Age of Algorithmic Judgment

Every CMO Wants to Be a Challenger Brand. Most Are Fighting the Wrong Battle

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

Marketing Momentum: Why Consistency Beats Campaigns in 2026

Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

AW SHORTS – BRANDS + MARKETERS

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media

Marketing Momentum: Why Consistency Beats Campaigns in 2026

Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning