Cannes: Marketing’s Shiny Penny Problem The industry had all the answers. Nobody asked the right question.
The Ad Server Is Becoming Advertising’s New Source of Truth The ad server is not new, but it is newly essential.
Somewhere in a Budget Meeting, PR Just Got a Lot More Awkward to Dismiss… For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.