BRANDS + MARKETERS

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The World Cup Audience Is Bigger and More Fragile Than Brands Think

Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.

Beyond the 90 Minutes: How Timing and Intent Can Unlock World Cup Ad Success

By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…

The Real Marketing Challenge That Another Tool Won’t Solve

Marketing leaders do not need another year of chasing disconnected innovation.

AW SHORTS – BRANDS + MARKETERS