The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
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October 6-9, 2025
November 4-6, 2025
24-26 March 2026
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
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In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
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We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
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The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
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Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
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When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
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We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
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AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought-leadership, award-winning podcasts, and groundbreaking video content from the greatest minds in the industry.
