Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.
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October 6-9, 2025
November 4-6, 2025
24-26 March 2026
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
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While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
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The rules of influencer marketing are being rewritten this year.
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Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
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Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
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Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
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This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
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AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
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Advertising Week New York is Coming Oct 6 – 9, 2025!
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AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought-leadership, award-winning podcasts, and groundbreaking video content from the greatest minds in the industry.
