Professor Heidi Larson, Founding Director of the Vaccine Confidence Project, joins the Edelman Trust Institute’s Justin Blake for the final installment of our Davos series. Heidi dives into why she started the Vaccine Confidence Project and how the organization is working on the ground to build trust in and beyond vaccines. “We need to start to facilitate dialogue. I don’t think turning our back to the extreme anti groups is the solution. We’ve done that for too long and that’s what has given them a red carpet to fill the space,” she says.