Presented with Snowflake
How to Build Your Future-Proof, Privacy-First Advertising Data Strategy
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15th Nov 2021

1pm Eastern

87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data.

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

In this session, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind that connects brands, publishers, agencies, and technology on one secure platform.

Presented with

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What you’ll learn in this session

  • Learn how businesses across the media ecosystem can activate their data to deliver better customer experiences and business outcomes
  • Hear how industry leaders are leveraging the Snowflake Media Data Cloud to future-proof their data foundation, protect consumer data, and drive advertising and subscriber growth
  • See a demonstration of how data enrichment, identity, measurement, activation, and analytics data partners can connect in near real time
OUR SPEAKERS

Rachel Blum

Senior Sales Engineer
Snowflake

Ruth Mortimer

Managing Director, Global Education and Development
Advertising Week

Bill Stratton

Head of Media, Entertainment and Advertising Strategy
Snowflake
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