Brand and performance campaigns are often developed in silos, leading to wasted media spend, a misalignment of campaign goals, and a disjointed customer journey. Join Advertising Week, Quantcast, and leading brands and agencies for a discussion about how marketers can unify brand and performance campaigns, enable marketers to improve the efficiency of their awareness initiatives, and drive stronger performance outcomes from brand spend. You’ll hear from marketers about how measurable upper-funnel brand advertising has positively impacted sales and driven broader reach, and why embracing brand on top of demand is the key to remaining relevant and competitive.

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