Exploring the major trends, challenges and moments that matter
presented by
Next Up:
Looking Forward to Advertising in 2022
Wednesday, December 15 at 1:00 PM EST
PRESENTED IN PARTNERSHIP WITH
LOOKING FORWARD TO ADVERTISING IN 2022
What Matters: LOOKING FORWARD TO ADVERTISING 2022 is part of the 2021 franchised content series in partnership with Advertising Week.
In this episode, we will discuss how creators and the new ways businesses connect with customers are revolutionizing advertising and how they plan to push the industry forward in 2022.
00:00 – 00:30: Fueling the Creator’s Economy in 2022
00:30 – 01:00: Building a Future-Forward, Full-Funnel Customer Experience
OUR SPEAKERS
Cynthia "SimplyCyn" Andrew
Owner
SimplyCyn
Cynthia "SimplyCyn" Andrew
Owner
SimplyCyn
Sofia Andrianakou
Director of Partnerships, Messenger
Meta
Sofia Andrianakou
Director of Partnerships, Messenger
Meta
Ido Bornstein-HaCohen
CEO
Conversocial
Ido Bornstein-HaCohen
CEO
Ido Bornstein-Hacohen is a leader in the customer engagement space, he was the CEO of Conversocial and led it to a successful acquisition by VERINT systems. Prior to Conversocial Ido led Sales, Product and GTM at companies like LivePerson and SAP.
Ido has a BA in computer science and an MBA cum Laude from the Hebrew university in Jerusalem, He lives in NYC with his wife and their two kids.
Conversocial
Kelsey Hunter
Founder and CEO
Paloma
Kelsey Hunter
Founder and CEO
Kelsey Hunter is the founder and CEO of Paloma, which helps brands use Facebook Messenger as a marketing channel. Kelsey started her career at MRY, creating websites and apps for brands like Visa and Johnson & Johnson. Paloma is backed by Brooklyn Bridge Ventures, The Fund, Combine, Green D Ventures and angels like Ian Schafer, former CEO of Deep Focus. Clients include Casper.
Paloma
Gigi Robinson
Founder
Its Gigi
Gigi Robinson
Founder
Its Gigi
Thomas Shim
Creative Strategist
Meta
Thomas Shim
Creative Strategist
Meta
PAST EVENTS
What Matters: Allyship in Advertising
In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?
What Matters: The Future of Creators in Advertising
In this episode, we will explore how the creator economy is reshaping and disrupting the advertising industry. We’ll also look at what this means for brands moving forward.
What Matters: Sustainability
Technology has a unique opportunity to adapt a new generation of companies who build businesses with social good integrated directly into their business models. Will sustainability be one of the most important initiative for advertisers moving forward?
What Matters: Personalized Advertising
In this episode, we will spend time with minority and women owned businesses on the impact of personalized advertising and how it impacts their growth.
What Matters: Diversity Town Hall
In celebration of Black History Month, join us as we spotlight best-in-class diverse creative campaigns and the marketers leading the way to promote balanced representation in advertising. Our panel will discuss the work, why it’s important, and the impact that they hope to make.
What Matters: Innovation
Facebook and Advertising Week kicked off 2021 with a look at top trends, insights and innovations across the industry with our first installment of the What Matters series on January 11th. We shared reflections, predictions, and inspiring stories of innovation.
