Exploring the major trends, challenges and moments that matter

 

presented by

Next Up:
Looking Forward to Advertising in 2022

Wednesday, December 15 at 1:00 PM EST

RSVP & WATCH

PRESENTED IN PARTNERSHIP WITH

AWNY_Wide_White

LOOKING FORWARD TO ADVERTISING IN 2022

What Matters: LOOKING FORWARD TO ADVERTISING 2022 is part of the 2021 franchised content series in partnership with Advertising Week.

In this episode, we will discuss how creators and the new ways businesses connect with customers are revolutionizing advertising and how they plan to push the industry forward in 2022.

00:00 – 00:30: Fueling the Creator’s Economy in 2022
00:30 – 01:00: Building a Future-Forward, Full-Funnel Customer Experience

RSVP & WATCH
OUR SPEAKERS

Cynthia "SimplyCyn" Andrew

Owner
SimplyCyn

Cynthia "SimplyCyn" Andrew

Owner
SimplyCyn

Sofia Andrianakou

Director of Partnerships, Messenger
Meta

Sofia Andrianakou

Director of Partnerships, Messenger
Meta

Ido Bornstein-HaCohen

CEO
Conversocial

Ido Bornstein-HaCohen

CEO
Ido Bornstein-Hacohen is a leader in the customer engagement space, he was the CEO of Conversocial and led it to a successful acquisition by VERINT systems. Prior to Conversocial Ido led Sales, Product and GTM at companies like LivePerson and SAP. Ido has a BA in computer science and an MBA cum Laude from the Hebrew university in Jerusalem, He lives in NYC with his wife and their two kids.
Conversocial

Kelsey Hunter

Founder and CEO
Paloma

Kelsey Hunter

Founder and CEO
Kelsey Hunter is the founder and CEO of Paloma, which helps brands use Facebook Messenger as a marketing channel. Kelsey started her career at MRY, creating websites and apps for brands like Visa and Johnson & Johnson. Paloma is backed by Brooklyn Bridge Ventures, The Fund, Combine, Green D Ventures and angels like Ian Schafer, former CEO of Deep Focus. Clients include Casper.
Paloma

Gigi Robinson

Founder
Its Gigi

Gigi Robinson

Founder
Its Gigi

Thomas Shim

Creative Strategist
Meta

Thomas Shim

Creative Strategist
Meta

PAST EVENTS

What Matters: Allyship in Advertising

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

RSVP and Watch Now

What Matters: The Future of Creators in Advertising

In this episode, we will explore how the creator economy is reshaping and disrupting the advertising industry. We’ll also look at what this means for brands moving forward.

RSVP and Watch Now

What Matters: Sustainability

Technology has a unique opportunity to adapt a new generation of companies who build businesses with social good integrated directly into their business models. Will sustainability be one of the most important initiative for advertisers moving forward?

RSVP and Watch Now

What Matters: Personalized Advertising

In this episode, we will spend time with minority and women owned businesses on the impact of personalized advertising and how it impacts their growth.

RSVP and Watch Now

What Matters: Diversity Town Hall

In celebration of Black History Month, join us as we spotlight best-in-class diverse creative campaigns and the marketers leading the way to promote balanced representation in advertising. Our panel will discuss the work, why it’s important, and the impact that they hope to make.

RSVP and Watch Now

What Matters: Innovation

Facebook and Advertising Week kicked off 2021 with a look at top trends, insights and innovations across the industry with our first installment of the What Matters series on January 11th. We shared reflections, predictions, and inspiring stories of innovation.

RSVP and Watch Now
Contact Us