What Matters: LOOKING FORWARD TO ADVERTISING 2022 is part of the 2021 franchised content series in partnership with Advertising Week.

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

In this episode, we will explore how Instagram is a powerful vehicle for all creators to expand their reach and even earn an income. But, creators of color have often struggled to receive the recognition they deserve, although they are the ones who create the content that goes viral, a lot of times without attribution. How can advertisers better engage with the creators who are actually driving the creativity?

Technology has a unique opportunity to adapt a new generation of companies who build businesses with social good integrated directly into their business models. Will sustainability be one of the most important initiative for advertisers moving forward?

In celebration of Black History Month, join us as we spotlight best-in-class diverse creative campaigns and the marketers leading the way to promote balanced representation in advertising. Our panel will discuss the work, why it’s important, and the impact that they hope to make.