Great Minds: Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard

In this episode of Great Minds, we speak with Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard. An industry veteran, Jonathan takes us through his career journey from Nielsen to social networks Facebook and Twitter, and finally to his current position at Activision Blizzard. Jonathan also shares insights from his book Get in the Game.

Chapters:

• 00:37 – 03:05 – Jonathan Stringfield Introduction
• 03:05 – 08:05 – The decision to get a Ph. D
• 08:05 – 21:52 – His tenure at Nielsen
• 21:52 – 29:47 – The early days of working at Facebook
• 29:47 – 36:03 – What was the secret weapon of Twitter?
• 36:04 – 40:35 – The opportunity in the gaming industry
• 40:40 – 45:47 – Are brands starting to embrace the gaming ecosystem?
• 45:47 – 49:19 – The origin story of his book Get in the Game
• 49:19 – 50:38 – The intersection of gaming and advertising