In a year where politics dominate the headlines, your brand doesn’t need to compete with the noise. It needs to be something people can trust. And trust is built through presence, purpose, and proof.
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November 4-6, 2025
2-4 December 2025
24-26 March 2026
On-Demand Available
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
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In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
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As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
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If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
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Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
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Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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The future of B2B marketing isn’t about brand versus performance. It’s about accountability to revenue outcomes.
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With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
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AW360
AW360 is Advertising Week’s celebrated year-round content destination, featuring global thought-leadership, award-winning podcasts, and groundbreaking video content from the greatest minds in the industry.
