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REPORTS & ARTICLES

eBookOgury

The Power of Attention

Consumers are now exposed to double the number of ads as they were just over a decade ago. But being exposed to an ad does not mean paying attention to it. This study reveals how marketers can effectively reach consumers and drive measurable impact on their brand.

ArticleOgury

Can Your Digital Advertising Succeed Without Cookies?

Personalized advertising has long been the norm in the digital advertising industry, but change is afoot. Solutions based on contextual and semantic targeting are easy to deploy, but weaken brands in one pivotal aspect – understanding audience behavior. The only way to ensure digital advertising remains on track to fulfill its mission is with personification.

VIDEOS

VideoOgury

Video Solutions for Marketers

There’s no question that consumers are spending more time on their phones, taking them wherever they go to consume content. To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.