
PRODU Original (In English)
- Comercio TV Launched on Xfinity Nationwideby Maribel Ramos-Weiner on February 27, 2026 at 10:10 pm
Comercio TV, the 24/7 Spanish-language financial news and education channel, announced its nationwide launch on Xfinity, expanding access to real-time market coverage and practical money insights for U.S. audiences. With this distribution milestone, Comercio TV brings financial news, investing education, and market context, en español to Xfinity viewers across the country, further strengthening the channel’s El cargo Comercio TV Launched on Xfinity Nationwide apareció primero en PRODU.
- Javier Pons of Telemundo Studios: “We Have Identified 75 Titles from Telemundo’s Catalog for Microcontent”by Maribel Ramos-Weiner on February 27, 2026 at 9:25 pm
Telemundo Studios has three operational verticals for its microcontent strategy: adaptations from its catalog, originals, and co-productions. Javier Pons, Chief Content Officer and Head of Telemundo Studios, told PRODU that he prefers to refer to the format as “microcontent” rather than just microdrama, as the goal is to cover other genres beyond fiction. “A year El cargo Javier Pons of Telemundo Studios: “We Have Identified 75 Titles from Telemundo’s Catalog for Microcontent” apareció primero en PRODU.
- Warner Bros. Discovery Chooses Paramount Skydance Bid And Netflix Exits The Equationby Maribel Ramos-Weiner on February 27, 2026 at 6:16 pm
Warner Bros. Discovery said Thursday the 26th that the offer submitted this week by Paramount Skydance, valued at US$31 per share in cash, is superior to the agreement it had in place with Netflix, triggering a four-business-day period for the latter to submit a counteroffer. However, there was no need to wait those four business El cargo Warner Bros. Discovery Chooses Paramount Skydance Bid And Netflix Exits The Equation apareció primero en PRODU.
- PRODU Presents the Webinar Investing in Spain: The Driving Force Behind Production, its Legality, and Professional Futureby Liz Unamo on February 27, 2026 at 5:22 pm
PRODU will analyze the Spanish audiovisual sector on Thursday, March 5, with the webinar Investing in Spain: The driving force behind production, its legality, and professional future at 11 a.m. Miami time and 5 p.m. Spain time. This technical session, which will feature Andrés Sánchez from Filmika Inversión and Helena Suárez from ECIJA, and will El cargo PRODU Presents the Webinar Investing in Spain: The Driving Force Behind Production, its Legality, and Professional Future apareció primero en PRODU.
- PRODU Presents the Webinar Strategic Guide to Filming in Spain: From Location to Screenby Liz Unamo on February 27, 2026 at 4:26 pm
PRODU is promoting the webinar Strategic Guide to Filming in Spain: From Location to Screen, featuring Elena Moreno from ICEX-Invest in Spain; Lorena Martín Esteban from Canary Islands Film; Miguel “Mike” Ángel Villanueva from Castilla-La Mancha Film Commission; and Xiomara García from Film Madrid Region. The webinar will be moderated by Liz Unamo, editor of El cargo PRODU Presents the Webinar Strategic Guide to Filming in Spain: From Location to Screen apareció primero en PRODU.
- Miguel Varoni Ends His Cycle with Telemundo After 22 Yearsby Maribel Ramos-Weiner on February 27, 2026 at 2:00 pm
After 22 years working in various executive roles and as a director, Miguel Varoni has concluded his time with Telemundo. The Colombian actor, director, and executive announced his departure on the program La Red on Caracol Televisión. He recalled that when he began at Telemundo, it was a small programming company, and later they started El cargo Miguel Varoni Ends His Cycle with Telemundo After 22 Years apareció primero en PRODU.
- Future Today Carefully Curates Series And Programs That Will Resonate With U.S. Hispanic Audiencesby Maribel Ramos-Weiner on February 27, 2026 at 2:00 pm
David Di Lorenzo and Jorge Balleste, SVP of Content Acquisitions and Partnerships and Strategy and Acquisitions Consultant for U.S. Hispanic, respectively, at Future Today, said it is important to consider content that will appeal to users in the U.S. Hispanic market. “There are thousands and thousands of hours out there, but we want to bring El cargo Future Today Carefully Curates Series And Programs That Will Resonate With U.S. Hispanic Audiences apareció primero en PRODU.
- atresplayer Deepens Partnership With Claro video, Making Its Entire Catalog Available Across Latamby Maribel Ramos-Weiner on February 27, 2026 at 2:00 pm
atresplayer has significantly expanded its partnership with Claro video, making its entire catalog now available in Mexico and 13 additional Latin American territories. The renewed agreement marks a strategic evolution of a partnership that began in 2021 as a monthly subscription add-on. Under the new terms, Atresplayer is fully integrated into Claro video’s core offering, El cargo atresplayer Deepens Partnership With Claro video, Making Its Entire Catalog Available Across Latam apareció primero en PRODU.
- WAWA to Launch YouTube Channel in Partnership with Yoluby Maribel Ramos-Weiner on February 27, 2026 at 2:00 pm
With representatives from 15 different countries in attendance, WAWA unveiled plans to launch a YouTube channel in partnership with Yolu during a virtual meeting led by Roxana Rotundo, Chairwoman of the association’s Board, and Tamara Oliveri, Sr. Head of International Content Latam & US Hispanic at Yolu. “YouTube is the number one platform for watching El cargo WAWA to Launch YouTube Channel in Partnership with Yolu apareció primero en PRODU.
- TV Azteca Initiates Reorganization Processby Maribel Ramos-Weiner on February 27, 2026 at 2:00 pm
In light of the challenges of a dynamic industry, the transformation of the advertising ecosystem, the growth of the digital world, the pressure resulting from license payments in 2018, the impact of COVID-19, and the full payment of taxes to the SAT this year, shareholders approved the reorganization of its liabilities through a voluntary commercial El cargo TV Azteca Initiates Reorganization Process apareció primero en PRODU.
- Luis Fernández of Telemundo: “Optimism, Co-Productions, and the World Cup as Key Pillars for 2026”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Luis Fernández, President of Telemundo, shared his strategic vision for the future of the industry in a conversation with Leila Cobo, Chief Content Officer of Billboard, during NATPE 2026, highlighting an approach focused on flexibility and creativity looking ahead to 2026. Fernández expressed optimism, grounding his outlook in the steady growth of content consumption across El cargo Luis Fernández of Telemundo: “Optimism, Co-Productions, and the World Cup as Key Pillars for 2026” apareció primero en PRODU.
- Canela Media and LiveRamp Make it Easier for Advertisers to Reach U.S. Hispanic Audiences via OTTby Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Canela Media announced a new strategic partnership with LiveRamp, leader in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. LiveRamp’s interoperability enables seamless connectivity to OTT El cargo Canela Media and LiveRamp Make it Easier for Advertisers to Reach U.S. Hispanic Audiences via OTT apareció primero en PRODU.
- Otto Padrón of GAIM Announces Launch of Heartland+ Platform for Second Quarter of the Yearby Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Otto Padrón officially joined GAIM in June of last year as co-president and chief operating officer. During that time, his first step was to focus on the company’s overall logistics; the second step has been digital realignment; and now the third step will be development. Padrón spoke with PRODU during Natpe Global in Miami. “When El cargo Otto Padrón of GAIM Announces Launch of Heartland+ Platform for Second Quarter of the Year apareció primero en PRODU.
- Aníbal Romero, Creator And Executive Producer Of Un Abogado En NY: “Youtube Is The Most Well-Known Platform”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Attorney Aníbal Romero, with more than 20 years of experience, is the creator, executive producer, and star of the microdrama series Un Abogado en NY, a 100% independent production currently on YouTube and now in its second season. “For the second season, we decided to take things to a higher level. We’re working with renowned El cargo Aníbal Romero, Creator And Executive Producer Of Un Abogado En NY: “Youtube Is The Most Well-Known Platform” apareció primero en PRODU.
- Alessandra Ferreri of Wattpad: “Authenticity Is Key to the Success of YA and New Adult Stories”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Spanish-language fiction is one of the most popular categories on Wattpad, where a new generation of Hispanic authors is reaching fans around the world. Recently, the story The QB Bad Boy and Me by Tay Marley arrived on Wattpad Mexico in Spanish as El Quarterback y Yo. On the platform, it has accumulated more than El cargo Alessandra Ferreri of Wattpad: “Authenticity Is Key to the Success of YA and New Adult Stories” apareció primero en PRODU.
- Telemundo Presented the Super Production Lobo, Morir Matando in Mexico Cityby Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Telemundo presented in Mexico City its new super production Lobo, Morir Matando, which premiered this Tuesday the 17th on its screens. The event was attended by its lead actors Arap Bethke, Fátima Molina, and Alejandro de la Madrid, along with the rest of the cast of this ambitious production, who walked the red carpet. During El cargo Telemundo Presented the Super Production Lobo, Morir Matando in Mexico City apareció primero en PRODU.
- Writer Juan Camilo Ferrand: “It’s Very Gratifying To See The Audience Results Of Dinastía Casillas”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Colombian writer Juan Camilo Ferrand, who was in charge of writing Dinastía Casillas, a spin-off of El Señor de los Cielos that concludes this Monday the 16th on Telemundo, spoke with PRODU about the origins of the project and what it meant to him. “It came to me thanks to a call from Sergio Mendoza, El cargo Writer Juan Camilo Ferrand: “It’s Very Gratifying To See The Audience Results Of Dinastía Casillas” apareció primero en PRODU.
- TelevisaUnivision: “The Most Relevant Metrics Are Total Multiplatform Consumption Measured In Total Viewing Hours”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
Total multiplatform consumption, measured in total viewing hours, is the most relevant metric for a company like TelevisaUnivision, which defines itself as global. “Viewership or linear TV consumption (U.S. and Mexico) and streaming (ViX U.S. and Mexico), whether in front of the paywall (AVOD) or behind the paywall (SVOD), are the most important metrics. In El cargo TelevisaUnivision: “The Most Relevant Metrics Are Total Multiplatform Consumption Measured In Total Viewing Hours” apareció primero en PRODU.
- Peter Stephens of AltContent: “We Translate All Metadata So Users Can Find Music In Spanish”by Maribel Ramos-Weiner on February 20, 2026 at 2:00 pm
In an increasingly globalized audiovisual market, access to high-quality soundtracks and agile licensing have become critical pillars for production. Peter Stephens, Project Director at AltContent, explains how the engineering behind the platform is eliminating linguistic and economic barriers to connect the best catalogs from Europe, the U.S., and Australia with producers across the Ibero-American world. El cargo Peter Stephens of AltContent: “We Translate All Metadata So Users Can Find Music In Spanish” apareció primero en PRODU.
- Telemundo’s The Playmakers Returns to Los Angeles Ahead of NBA All-Star Weekendby Claudia Smolansky on February 18, 2026 at 7:30 pm
On the heels of a successful inaugural launch event in December, Telemundo hosted the second edition of The Playmakers Thursday evening at the Universal Studios Lot, bringing together influential voices across sports, media, culture, and fashion for an evening of dynamic conversations ahead of the 2026 NBA All-Star Game. The invitation-only gathering marked the second El cargo Telemundo’s The Playmakers Returns to Los Angeles Ahead of NBA All-Star Weekend apareció primero en PRODU.





















