To align commercially with its parent company, THEMA is changing its name to Canal+ Distribution. In the region, THEMA America will now be called Canal+ Distribution America and will continue to be led by Carlos Fernández. The company has notified its clients and partners of the change. El cargo THEMA Changes Its Name to Canal+ Distribution apareció primero en PRODU.

Netflix Ads, under the leadership of Marcos Órdenes, has marked a before-and-after moment in the advertising industry of Latin America—and specifically in Mexico—by integrating advertising into the streaming platform that captures the greatest audience attention. Órdenes highlighted the paradigm shift, emphasizing that the opportunity to capitalize on streaming attention, which has grown exponentially over the El cargo Marcos Órdenes of Netflix Ads: “There Are 24 Million Viewers On The Ad-Supported Streaming Platform In Mexico” apareció primero en PRODU.

MIP Cancun confirmed that a power panel of key players will explore the rapidly-growing microdrama sector on the first morning of its upcoming 12th edition (18-21 November 2025). According to a recent report from Omdia, microdramas are projected to generate US$11 billion in global revenue by 2025(1); while Fabric Data highlights that, in Latin America, El cargo Microdramas Take Center Stage At MIP Cancun apareció primero en PRODU.

Gabriela Gutiérrez, Director of Ad Sales & Partnerships at The Walt Disney Company, emphasized the company’s strategy of following the “fan” across all platforms, keeping content as the main driving force. Disney presents its approach as a comprehensive One Stop Shop for advertisers, designed to carry their messages to spaces where audience attention is intentional El cargo Gabriela Gutiérrez of Disney: “Streaming Is Solidifying As One Of The Most Valuable Opportunities For Brands” apareció primero en PRODU.

Programs such as Mexicánicos and Juntos en Acción exemplify Warner Bros. Discovery US Hispanic’s commitment to its audience. “Our content is conceived, written, and produced by and for Hispanics. Just look at titles like Mexicánicos or Juntos en Acción. These are programs that reflect the creativity, pride, and stories of our community, and they have El cargo Hortensia Quadreny of Warner Bros. Discovery USH: “Our Content Is Conceived, Written, And Produced By And For Hispanics” apareció primero en PRODU.

TelevisaUnivision held its 2026 Upfront under the concept In Depth, where it presented its 2025 results and its content portfolio for the coming year. The event, featuring a musical performance by Colombian singer Shakira, showcased record-breaking reach and leadership figures in Mexico. With this new approach, TelevisaUnivision seeks to build a deeper connection with audiences El cargo TelevisaUnivision Announces 2026 Upfront Strategy Focused on the World Cup, AI, and 50 Original Productions apareció primero en PRODU.

Los Hilos del Pasado, produced by TelevisaUnivision, held its official presentation ahead of its premiere this Monday, October 27, at 9:30pm on Las Estrellas. The production by José Alberto Castro marks the return of Yadhira Carrillo to telenovelas, under the direction of Salvador Garcini and Luis Manzo, in a story filled with reunions and secrets. El cargo José Alberto Castro of TelevisaUnivision: “With Los Hilos Del Pasado, We’re Betting On A Contemporary Visual Narrative” apareció primero en PRODU.

At the last MIPCOM, Max Montoya and Antônio Caio Scaramuzza of BIG Media presented PRODU with the company’s latest productions and acquisitions, including new seasons of its most successful franchises, high-impact documentaries, and the addition of digital creators to its international portfolio. “Destruction Decoded is one of the most successful franchises in the history of El cargo BIG Media Stood Out At MIPCOM 2025 With New Seasons, Co-Productions, And Content Led By Digital Creators apareció primero en PRODU.

Cristina Schwarz, President and General Manager of Telemundo 47 New York / WNJU, has decided to step down from her position at the end of this year. Valari Staab, Chairman of NBCU Local, shared that Eric Lerner, President and General Manager of NBC 4 New York / WNBC, will expand his role to include leadership El cargo Cristina Schwarz to Step Down as President and General Manager of Telemundo 47 New York / WNJU at the End of the Year apareció primero en PRODU.

Roku celebrates ten years in Mexico with results that confirm its leadership. Since its arrival in 2015, the company has transformed the way people watch TV with an offering of more than 15 brands of integrated televisions and an ecosystem that includes over 5,000 channels. Today, Roku is the number-one operating system for smart TVs El cargo Roku Drives Growth of Free Content and Personalization on Its Platform apareció primero en PRODU.

The original productions that Demian Torres-Bohl has been developing for 12 years as President of Mexicanal are, for Luis Torres-Bohl, the Founder and his father, the company’s future success. Luis, Demian and Nikolai Torres-Bohl—Founder, President, and Affiliate Relations of Mexicanal, respectively—as well as other members of the team, spoke with Ríchard Izarra in #PRODUprimetime on El cargo Luis Torres-Bohl of Mexicanal: “Original Productions are the Company’s Future Success” apareció primero en PRODU.

El Reino Infantil has appointed Felipe De Stefani as its new CEO to continue driving the company’s global expansion. Meanwhile, its founder, Kuky Pumar, will serve as Chairman of the company. De Stefani has built a successful career in the media and entertainment industry, leading projects with both regional and international reach. He previously held El cargo Felipe De Stefani Named New CEO of El Reino Infantil apareció primero en PRODU.

Condista maintains an optimistic outlook on the state of the Hispanic market and the pay-TV industry. For Kevin Cross, Head of US Distribution, and Jen McBride Castro, Marketing and Distribution, the sector is beginning to show signs of recovery, with some operators registering growth in 2025 after several years of declines. “The transition to streaming El cargo Condista: “Platforms That Have Invested In The Hispanic Market With More Diverse Content Are Already Seeing Results” apareció primero en PRODU.

Vme is developing several initiatives for 2026. “In Vme Kids, for example, we are expanding our educational animation offerings with new international acquisitions that encourage curiosity, creativity, and respect for the environment,” said Doris Vogelmann, VP of Programming and Operations at V-Me Media, in an interview with PRODU. For Primo, Vogelmann mentioned that they are El cargo Vme Expands Vme Kids Animation Offerings and Will Add Nearly 500 Hours of Programming for Primo in 2026 apareció primero en PRODU.

Carlos Cabrera, Vice President of Sales – Pay TV at Cisneros Media, told PRODU that in the U.S. pay TV market, “Hispanic content packages have shown greater resilience in disconnection indicators than the general market, suggesting a possible stabilization.” He added that at the same time, on FAST and AVOD platforms, “consumption of our content El cargo Cisneros Media Increased Distribution of Its FAST Channels, Added More Titles to AVOD, and Grew VePlus apareció primero en PRODU.

Among the issues keeping U.S. Hispanic content distribution executives awake are the fragmentation that makes it challenging for content to reach the right users, and the delicate balance between content and distribution. “Fragmentation — and how we address it. 2023 and 2024 felt very much like a moment of stasis in the industry, but in El cargo Market Fragmentation and Direct-to-Consumer Models Are Keeping Hispanic Content Distributors Up at Night apareció primero en PRODU.

Futbol was a major topic at the 23rd Annual Hispanic Television Summit. Fernando Palomo, ESPN Deportes play-by-play commentator, Manuel de la Fe, VP of Production at ESPN, and Nicolás García Hemme, Managing Director of LaLiga North America, participated in the panel “How Futbol Content Keeps Scoring GOOOOOALS with Viewers,” moderated by Adriana Waterston, Senior VP El cargo Futbol Content Continues Growing in Popularity in the U.S. apareció primero en PRODU.

Deepening its commitment to original productions, Mexicanal is planning to create original content in the procedural genre, such as crime series, in 2026. “Each year we increase our pace, producing more hours. This year we’re planning over 300 hours of original programming. That content will first air on our channel and then move to other El cargo Mexicanal to Venture into Procedural Series in 2026 apareció primero en PRODU.

For Gonzalo del Fa, President of GroupM Multicultural, it is imperative to place social media at the heart of all media strategies targeting the Hispanic market. “I know it’s a big ask, but media has to do this. It’s a very dynamic environment, and it’s what the client is asking for,” he noted. Del Fa El cargo Gonzalo del Fa of GroupM Multicultural: “Media Must Put Social at the Center of All Strategies” apareció primero en PRODU.

Joe Schramm of Schramm Marketing Group held a discussion about the 2026 World Cup with Luis Rosero, VP of Corporate and External Affairs at NBCUniversal Telemundo Enterprises, during the 23rd Annual Hispanic Television Summit. Rosero indicated that a major announcement for the World Cup is coming. He told PRODU that they will launch a national El cargo Telemundo to Launch National Program Visiting World Cup Host Cities apareció primero en PRODU.