Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
The CTV boom is a natural next step for digital advertising. But let’s not let it evolve exactly the way that desktop and mobile did.
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.
2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.
Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.
Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
Nailing the right TV strategy can feel overwhelming. By leaning in and starting with one audience you can help shape TV advertising’s data revolution.
As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.
PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews
As technology advances, it’s becoming easier to measure CTV ads, allowing advertisers to more accurately understand the true impact of their campaigns – also known as the “halo effect.”
Cable News Network and CW Sports Programming to air on ReachTV’s network reaching 50M+ monthly viewers in hotels and airports nationwide
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.
The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
Commissioned with Opinium, the Amazon Ads Streaming TV Research Report investigates the challenges and opportunities for advertisers in the UK streaming TV space.
YouTube was both the place to build brands online and to see exciting, original content. But somehow, along the way, that’s been forgotten.
CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.