Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.
The real value of a video ad should be measured in how attuned it is to audience interests and preferences.
This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
What marketers need to know about the future of commerce from Connected TV.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.
A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug
With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.