Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.
A Q&A with Stafaniya Radzinovik, Director, Supply Partnerships (EMEA), Verve Group
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.
The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.
With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.
Fortunately for the NFL and its broadcast partners, the sport has tons of viewers. Any Swift bonus is just that, and not something to bank a strategy on (yet).
There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.
Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?
With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
