Tag: Brands & Agencies

Why I’d Risk Everything for BTS

The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.

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The Power of Truth: Level up Your Agency Pitches With Single-Source Data

As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.

How to Elevate the Role of CMO

By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.