Tag: Brands & Agencies

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

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How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

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Why Brands Are Moving Audience Research In-House

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

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How Many Shoppers Are Actually Up For Grabs?

When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?

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Get Ready for the Holidays 2021

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.

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Why Adtech Needs to Learn from Kidtech

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

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Views From Across The Pond, Q&A With Scott Knox + Jamie Matthews

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

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What Retailers Should Know About Digital Circulars

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

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Why Brand Purpose is your Business Value

Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.

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Which Fast Food Fans Are Still Avoiding the Vaccines?

A recent survey found that 6 out of 10 consumers think that brands have a responsibility to be encouraging COVID-19 vaccinations. Major brands, from Budweiser to Krispy Kreme, are stepping up to this challenge by offering incentives unique to their brands.

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