Tag: Brands & Agencies

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?

The old holiday planning cycle of kickoff and design in spring, test in summer, and execute in fall isn’t in full swing like it used to be.

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.

Picture this: you’re new in town, and choosing a pub to pass the hours in. One place has half-price drinks and the bar is heaving.

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

We often tell people to be themselves, shouldn’t the same apply to brands?

The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.

The digital world is on the brink of big changes, and publishers will see their workflows evolve significantly.

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

If you’re looking to get the finishing touches to your summer and autumn outfits, join us as we walk you through the top trainer trends of 2021.

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

The retail sales season will soon be upon us, starting with back-to-school sales next month through to retail’s most significant sales event – Black Friday.

If there’s anything certain about today’s world, it’s that it’s uncertain. And in the world of B2B, nowhere is that uncertainty more well-founded than in B2B events.

Between two products of identical quality and cost, today’s consumers will choose the product that stands for something they support ten out of ten times. We promise.

Successful agencies actively strive to develop and maintain long-term client relationships. And it’s easy to see why.

It’s like the American populace have been bottling up their feelings for decades and finally exploded in a roaring symposium of joy, sadness, fear, excitement, anger and more.

It’s no exaggeration to suggest that Covid-19 has brought out the best in retail brands. This was especially evident on the supermarket frontline, where uncomplaining staff provided reassurance and support as anxious customers descended on food aisles last year.

Retailers have experienced a cataclysmic shift over the past year. What used to be considered standard is no longer relevant as online shopping has progressed at warp speed.

A recent survey found that 6 out of 10 consumers think that brands have a responsibility to be encouraging COVID-19 vaccinations. Major brands, from Budweiser to Krispy Kreme, are stepping up to this challenge by offering incentives unique to their brands.