Tag: Brands & Agencies

Climbing the Digital Experience Maturity Pyramid

Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.

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The Challenges Facing Influencer Marketing Regulations

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

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Could Advertising Learn More From Hollywood?

Most would probably know the Star Wars opening theme. However, only the diehard fans would be able to sing Leia’s theme, or even the more widely used, Force Suite.

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Could Social Ads Be Hurting Your Brand?

Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best.

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Man On A Hygge Mission

A Q&A With Martin Pedersen, Founder/CEO of Stellar Agency, El Segundo, CA

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Snowed Under With Emails This Christmas?

As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail.

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5 Lessons I Learned From Launching An Agency During Covid

In January of 2020, I launched the U.S. office of BAM Strategy, a 25-year-old independent digital agency headquartered in Montreal. It was, without question, one of the most exciting moments of my career and a milestone for which I’d spent the better part of a year prepping and planning.

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