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The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
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Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
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We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
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True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
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Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
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During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
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The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
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YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
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Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
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As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
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