Learn how you can contribute here.
The media lift effect offers a way forward by connecting performance, creative excellence, and media precision into one finely tuned engine.
Read More →
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
Read More →
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
Read More →
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
Read More →
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
Read More →
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.
Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.
The next phase of AI-driven marketing will be defined by who has the best data.
True brand power comes from people talking about you because they want to – not because they were paid to.
While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
The next phase of AI-driven marketing will be defined by who has the best data.
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
Read More →
Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
Read More →
The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
Read More →
Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
Read More →
Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
Read More →
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
Read More →
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
Read More →
