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One of the biggest reasons brands struggle with gaming is deceptively simple: they don’t know what it is.
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We can build a web where creating genuine value for users is the most direct path to sustainable revenue. We know what that looks like.
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This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
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By Ben Bloch, Founder & CEO, Bloch Holdings, Inc. For decades, the world operated within…
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By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.
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The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns.
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.
The “AI vs. Human” debate is a distraction. The real competition is between brands that are stuck in the rigid workflows of the past and those that have built a flexible foundation for the future.
It seems nostalgia is everywhere these days – even in digital media and advertising.
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.
By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such?
Last-click attribution was meant to be a shortcut. But somewhere along the way, it became a strategy for the unimaginative.
Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic.
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative.
The Smart TV Home Screen isn’t just another ad slot. It’s the entry point to the entire CTV experience, guiding attention, shaping engagement and influencing what viewers do next.
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YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
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