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To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
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Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
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The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
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As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
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We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
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The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
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In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
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For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
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Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers.
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In entertainment, however, everything is cyclical. The episodic drop is making a comeback and, at the risk of sounding too Millennial, I’ve given it a new name: FOMO TV.
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As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.
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Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood
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