PRODU Original (In English)

  • ESPN Rolls Out Massive Coverage Plan for the 2026 World Cup: 18 Hours a Day, 25 Crews and a Multiplatform Strategy
    by Maribel Ramos-Weiner on January 9, 2026 at 2:00 pm

    ESPN Mexico is preparing one of its most ambitious coverages ever for the upcoming World Cup. The sports network is betting on a strategy that combines high-profile on-air talent, a technological rollout across North America, and a differentiated content offering for each platform. Rodolfo Martínez, Senior VP of Production, and Jorge Castillo, Director of ESPN El cargo ESPN Rolls Out Massive Coverage Plan for the 2026 World Cup: 18 Hours a Day, 25 Crews and a Multiplatform Strategy apareció primero en PRODU.

  • José Cancela of Telemundo: “The Next Three Years Are Big Years For U.S. Hispanic TV”
    by Maribel Ramos-Weiner on January 9, 2026 at 2:00 pm

    For José Cancela, president of the Telemundo Station Group, next year will be “spectacular.” He pointed out that it won’t be just because of the World Cup, but also due to other properties Telemundo will have, such as the NBA. “We are also working on other initiatives in the world of soccer that will keep El cargo José Cancela of Telemundo: “The Next Three Years Are Big Years For U.S. Hispanic TV” apareció primero en PRODU.

  • Leo Lavazza Assumes Leadership of 360 Powwow
    by Maribel Ramos-Weiner on January 9, 2026 at 2:00 pm

    Lavazza will lead an executive and creative team with a proven track record and strong potential. 360 Powwow expressed its gratitude to Adrián Santucho for “his outstanding tenure as the company’s CEO & CCO. Adrián concludes a successful chapter, leaving behind a strengthened company with a solid foundation and a team poised for continued growth. El cargo Leo Lavazza Assumes Leadership of 360 Powwow apareció primero en PRODU.

  • Adrián Santucho Appointed SVP of Unscripted Content at Telemundo
    by Maribel Ramos-Weiner on January 9, 2026 at 2:00 pm

    Telemundo announced the appointment of Adrián Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises. Santucho will be responsible for leading the development and production of unscripted content including realities, game shows and music specials, for linear El cargo Adrián Santucho Appointed SVP of Unscripted Content at Telemundo apareció primero en PRODU.

  • Mundial Media será el socio exclusivo de publicidad digital de Grupo Reforma en Estados Unidos
    by Claudia Smolansky on January 8, 2026 at 7:51 pm

    Mundial Media, una plataforma publicitaria impulsada por inteligencia artificial diseñada para comprender la cultura a través del aprendizaje automático, anunció hoy una alianza exclusiva en Estados Unidos con Grupo Reforma, una de las organizaciones de medios más respetadas e influyentes de México y América Latina. En el marco de este nuevo acuerdo, Mundial Media será El cargo Mundial Media será el socio exclusivo de publicidad digital de Grupo Reforma en Estados Unidos apareció primero en PRODU.

  • Vme TV Premieres Cumbre Diálogo Presidencial
    by Maribel Ramos-Weiner on December 12, 2025 at 4:45 pm

    Vme TV announces the premiere of Cumbre Diálogo Presidencial, a television special that revisits the most significant moments from the recent Summit for Democracy held in Miami by Grupo IDEA, together with Miami Dade College and prominent institutions dedicated to the defense of freedom and democratic governance. The program, presented in two parts, will air El cargo Vme TV Premieres Cumbre Diálogo Presidencial apareció primero en PRODU.

  • Busy Bee Productions Kicks-Off Production of the Second Docuseries for LatiNation Media
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    Busy Bee Productions announced the start of production on Jenicka’s Journeys, a new travel docuseries starring Jenicka Lopez for LatiNation Media (LATV and LatiNation app). Filming is underway in Southern California and across key destinations that reflect the emotional, physical, and cultural terrain of Jenicka’s path to discovering her truest self. This marks an expansion El cargo Busy Bee Productions Kicks-Off Production of the Second Docuseries for LatiNation Media apareció primero en PRODU.

  • TelevisaUnivision: “Doménica Montero Shows The Path To An Alternative Direction For The Classic Telenovela”
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    TelevisaUnivision’s new production, Doménica Montero (50×60’), which premiered this Monday the 8th in the U.S. on Univision at 9pm, “can show a path toward an alternative direction for the classic telenovela and the romance that we’ve sometimes lost a bit,” according to its executive producer, Carlos Bardasano. Bardasano, who spoke with PRODU about this new El cargo TelevisaUnivision: “Doménica Montero Shows The Path To An Alternative Direction For The Classic Telenovela” apareció primero en PRODU.

  • Miércoles Exploits Business Opportunity by Offering Streamers Hispanic Content Not Previously Shown in the U.S.
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    The partners at Miércoles Entertainment Studios—former Pantelion and Pantaya executives—have identified a business opportunity by offering Spanish-language content to streaming platforms that want to serve their Hispanic subscribers without needing a dedicated U.S. Hispanic team. “Everyone is under a lot of pressure to reduce spending on staff, productions, marketing—every aspect of the business. And what El cargo Miércoles Exploits Business Opportunity by Offering Streamers Hispanic Content Not Previously Shown in the U.S. apareció primero en PRODU.

  • VIP 2000 TV: “Many Broadcast TV Channels Are Waiting To See Digital Success On YouTube Before Acquiring Content”
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    Roxana and Rosalind Rotundo, CEO and VP of VIP 2000 TV, respectively, believe that more than being “the producers of the moment,” they are “fighters.” “When the business is in a tsunami—and we’ve all been in that tsunami—we come out of it, dry ourselves off, and push forward with what’s next,” said Roxana and Rosalind El cargo VIP 2000 TV: “Many Broadcast TV Channels Are Waiting To See Digital Success On YouTube Before Acquiring Content” apareció primero en PRODU.

  • Adam Waltuch, EVP of Global Distribution and Partnerships, Leaves TelevisaUnivision
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    After four years at TelevisaUnivision, Adam Waltuch, Executive Vice President of Global Distribution and Partnerships, is leaving the company. The news was shared with employees through a memo from John Farrell, EVP of Partnerships. “We are grateful for his leadership over these past four years and for the many contributions he has made to the El cargo Adam Waltuch, EVP of Global Distribution and Partnerships, Leaves TelevisaUnivision apareció primero en PRODU.

  • Rey Carrasquillo of Telemundo: “You Must Always Stay Flexible To Rethink How You Shoot A Show Like The Latin Billboard”
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    For Rey Carrasquillo, Sr. Director of Technical Production at Telemundo, this year’s edition of the Latin Billboard Music Awards came with an additional challenge because it took place in a new venue: the James L. Knight Center. “It’s a different venue, smaller, so you have to readjust your set design, lighting, and several elements because El cargo Rey Carrasquillo of Telemundo: “You Must Always Stay Flexible To Rethink How You Shoot A Show Like The Latin Billboard” apareció primero en PRODU.

  • Daniel Coronell to Step Down as President of Univision News
    by Maribel Ramos-Weiner on December 12, 2025 at 2:00 pm

    TelevisaUnivision informs that, after more than 2 years heading Univision News, Daniel Coronell will step down as president of Univision News by mutual agreement on the 31st of the current month. TelevisaUnivision thanked Coronell for leading its news division. During this time, Univision’s news programming maintained its standing as the most trusted Spanish-language news provider El cargo Daniel Coronell to Step Down as President of Univision News apareció primero en PRODU.

  • PRODU US Hispanic.com in recess for the Holidays
    by Maribel Ramos-Weiner on December 12, 2025 at 5:00 am

    Due to the Christmas and the New Year recess, PRODU US Hispanic.produ.com will not be distributed from Monday, December 22, 2025 to Monday, January 5th, 2026. We will be returning to our regular deliveries on Monday, January 12th, 2026. The PRODU team wishes the entire industry a Merry Christmas and a Happy New Year. El cargo PRODU US Hispanic.com in recess for the Holidays apareció primero en PRODU.

  • Netflix to Acquire Warner Bros. for a Total Enterprise Value of US$82.7 Billion
    by Maribel Ramos-Weiner on December 5, 2025 at 3:52 pm

    Netflix, Inc. and Warner Bros. Discovery, Inc. (WBD) announced they have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The cash and stock transaction is valued at US$27.75 per WBD share (subject to a collar as detailed below), with a total El cargo Netflix to Acquire Warner Bros. for a Total Enterprise Value of US$82.7 Billion apareció primero en PRODU.

  • The Coca-Cola Company Partners with Canela Media to Launch Sprite’s Holiday Campaign Featuring Las Marías
    by Maribel Ramos-Weiner on December 5, 2025 at 2:00 pm

    Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention. “We are delighted El cargo The Coca-Cola Company Partners with Canela Media to Launch Sprite’s Holiday Campaign Featuring Las Marías apareció primero en PRODU.

  • Globo Signs Distribution Alliance with Hemisphere Media Group
    by Maribel Ramos-Weiner on December 5, 2025 at 2:00 pm

    Globo announced a licensing agreement with Hemisphere Media Group for its FAST channel Todo Novelas, Más Pasiones. With the agreement, classics such as El Clon, El Otro Lado Del Paraíso, Verdades Secretas, Señora Del Destino, and the series Presencia de Anita are now part of the Todo Novelas, Más Pasiones catalog as of November. Globo El cargo Globo Signs Distribution Alliance with Hemisphere Media Group apareció primero en PRODU.

  • New Titles and IPs Shape Sony and Floresta’s Regional Strategy
    by Maribel Ramos-Weiner on December 5, 2025 at 2:00 pm

    During MIP Cancun 2025, Sony Pictures Entertainment and Floresta presented their joint strategy for the region and revealed new projects in scripted fiction, reality shows, and TV movies. The panel “Innovation & Production Across LatAm” brought together Coty Cagliolo, Senior VP & MD Production Latin America & US Hispanic at Sony Entertainment, and Adriana da El cargo New Titles and IPs Shape Sony and Floresta’s Regional Strategy apareció primero en PRODU.

  • David Salmon of Tubi: “We Doubled Our Users In Mexico And Are Getting Ready For The 2026 World Cup”
    by Maribel Ramos-Weiner on December 5, 2025 at 2:00 pm

    Tubi is strengthening its AVOD model in Mexico with a strategy centered on a free offering that combines a massive catalog, live sports, and distribution available anytime, anywhere. In an interview, David Salmon, Executive VP & Managing Director International at Tubi, detailed how the platform is accelerating its growth in the country, enhancing its differentiation El cargo David Salmon of Tubi: “We Doubled Our Users In Mexico And Are Getting Ready For The 2026 World Cup” apareció primero en PRODU.

  • FlixLatino Celebrates 10 Years With Major Distribution Expansion
    by Maribel Ramos-Weiner on December 5, 2025 at 2:00 pm

    FlixLatino celebrates its 10th anniversary with a major milestone: new distribution partnerships with The Roku Channel, VIZIO, and Claro Puerto Rico, significantly expanding FlixLatino’s reach and reaffirming its mission to deliver authentic, culturally relevant entertainment that resonates with Latino audiences. With these launches, FlixLatino is now available across a robust distribution network including web, mobile El cargo FlixLatino Celebrates 10 Years With Major Distribution Expansion apareció primero en PRODU.