Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.
In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real impact beyond clicks and views.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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