Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world’s most recognized financial institutions.
In this episode, he gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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