Gil Forer is the founder and producer of Innovation Realized, the immersive leadership summit originally created at EY to bring together business, government, and academic leaders to shape the future of enterprise. Lina Beaudin is VP of Production at C2 Studio, where she leads the creative development and production of immersive experiences for global brands including EY, Amazon, and RBC. Together, they share the story behind one of experiential marketing’s most successful brand-agency partnerships.
In this episode, they explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics. They also discuss balancing creativity with business goals, choosing the right agency partner, and the lessons every marketer can take into their next collaboration.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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