advertising week new york guide to special events


Monday, October 16, 6:30pm, The Cutting Room
Invite Only


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The invite-only Future is Female Awards, presented by Warner Bros. Discovery, will honor women from across the industry who are defining the future every day. At this exclusive evening event, the shortlist, judges and guests will enjoy entertainment and celebrate the winners.

Featuring a special music performance from Rozzi.

Brave Brands: Honoring Bold Brands with their Agencies – Invite Only

Monday, October 16, 12:30pm
Invite Only



The AD Club of NY and The International ANDY Awards kick off Advertising Week with an annual event that honors the year’s bravest brand and agency collaborations. This honor, selected by The ANDY Awards Jury, is given to brands that embraced bold approaches.

The 2023 Brave Brands ceremony is sponsored by Experian, META, KERV, Cheryl Overton Communications, Outbrain, Simulmedia, Cadent, Kargo and Infillion, Operative and is in partnership with Advertising Week and The DRUM.

AWNewYork Wrap Party

Thursday, October 19, 7:30pm
Super Delegate & Invite Only


Join us as we close out another spectacular Advertising Week New York with a one-of-a-kind celebration. Open to Super Delegates & Invite-only.


Monday, October 16, 5:30-7pm
Open to All

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On Monday, October 16, join Alliant Data as they host AWConnects Networking Happy Hour complete with interactive activations, custom cocktails and more. Hope to see you there.

Amazon BBA Connect and Cultivate Reception

Monday, October 16, 5:30-7pm, The Equality Lounge
Open to All

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More info to come.

AWCONNECTS NETWORKING HAPPY HOUR, Presented by Kroger Precision Marketing

Tuesday, October 16, 5:30-7 pm
Open to All

All attendees are invited to join Kroger Precision Marketing for an evening of fun and networking. Featuring drink pairings with artisanal foods from Kroger’s New York-based Murray’s Cheese.

Murray’s Cheese is a beloved mainstay of New York City’s Greenwich Village that has evolved into a world-renowned specialty food destination. Murray’s joined the Kroger family in 2017, and their cheese counters and experts can be found within 1,000 Kroger locations around the country.


Wednesday, October 18, 5:30-7pm
Open to All

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On Wednesday, October 18, join Spectrum Reach as they host the AWConnects Networking Happy Hour complete with interactive activations, giveaways, light bites, custom cocktails and more. See you there!


Wednesday, October 18, 5:30-8:30pm
Invite Only

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Invitation only:

Join the Asian American Advertising Federation for a soiree spotlighting opportunities in AAPI marketing and advertising. Enjoy Asian-inspired food, cocktails and entertainment, mingle with innovators, influencers, and other experts and hear about the many reasons and opportunities for targeting this fastest-growing consumer segment.

Sponsored by Pernod Ricard and AARP


Thursday, October 19, 10:00am-4:00pm, Web3 Lounge
Open to All

More info to come.

The Leadership Breakfast Series draws a senior-level crowd. This is content meets networking, and most that attend the breakfast will head to AWNewYork HQ at 100 W. 33rd St. right after for the full day of programming.

Clarity in the Cloud, Presented by Acxiom

Tuesday, October 17, 8:00-10:00am, PENN 1 Social Stair
Super Delegate + Invite Only


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A proliferation of touchpoints, a lack of identity interoperability and the movement of personally identifiable information (PII) data has impacted brands’ ability to deliver consistent and relevant customer experiences. Cloud-enabled identity eliminates the need for brands to exchange PII and immediately puts data to work to impact business performance.

Streaming Audiences Transformed on the Smart TV Home Screen, PRESENTED BY Vizio Ads

Wednesday, October 18, 8:00-10:00am, PENN 1 Social Stair
Super Delegates + Invite Only

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VIZIO shared the upcoming Home Screen Transformation back in May at New Fronts, and we will show you what’s happened since. Join us on a journey through the evolution of the VIZIO experience for our Viewers and Advertisers with our Home Screen White Paper learnings, New Ad opportunities across the platform and details on our Branded Content Studio success. We will leave you with some thought leadership around the Video landscape and where VIZIO can help you succeed.

Leadership Breakfast with Amazon and State Farm, presented by Amazon Ads

Thursday, October 19, 8:00-10:00am, PENN 1 Social Stair
Super Delegates + Invite Only

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As sports’ biggest properties begin to migrate from linear to streaming services, brands have powerful new ways to connect with younger and more engaged audiences. Marketers are using innovative and customized solutions to reach a new generation of diverse sports viewers.

Join Amy McDevitt, Sports Brand Partnership Lead at Amazon Ads, and Baldwin Cunningham, Director of Media and Partnerships at State Farm, to explore sports marketing’s latest insights and what brands should know about reaching preferred audiences today.

The Culture & Commerce Lunch Series similarly draws a senior-level audience and is a chance to experience great content and delicious food while networking at SERRA by Birreria. Most lunch attendees will take a break from the day of programming at The PENN District.

From Buzzword to Bottom Line: Marketer’s Master Class for all things about AI and ML, PRESENTED BY MOLOCO

Monday, October 16, 12:00-2:00pm, SERRA by Birreria
Super Delegates + Invite Only


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Prepare for the Advertising Week AI/ML buzz by starting your week with us.
In today’s fast-evolving advertising landscape, AI and Machine Learning (ML) are the hottest trends, but are you harnessing their true potential? Let’s demystify the buzz and dive deep into the practical application of machine learning for marketing success. Our expert panel will equip you with the knowledge and strategies to turn AI/ML from mere buzzwords into tangible, measurable results for your brand.

Expect to leave this engaging lunch session with actionable insights and a newfound eagerness to implement machine learning in your marketing arsenal. Take advantage of this enlightening prelude to Advertising Week, where AI/ML is set to steal the spotlight. Prepare to supercharge your marketing game.

This lunch is perfect for those in the ad-tech industry, especially with mobile app businesses, who want to grow their business by leveraging AI and machine learning.

What Matters Most: An Industry Rooted in Empathy, PRESENTED BY The TRADE DESK

Tuesday, October 17, 12:00-2:00pm, SERRA by Birreria
Super Delegates + Invite Only


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Our life experience makes us better at our jobs — and the industry stronger. We are at our best as when we lead with generosity and compassion. Join us for a thoughtful discussion that unpacks how industry leaders are using their life experience to build a more supportive advertising community.

You’ll hear inspiring stories from Melissa Bonnick, EVP of Programmatic at JPMorgan Chase, Sumana Rajagopal, Executive Director of Worldwide Media at Merck and Tara Dowling, EVP of Investment at Publicis.

Future-Proofing Retail: Strategies for Transformative Customer Engagement, Presented by InMarket

Wednesday, October 18, 12:00-2:00pm, SERRA by Birreria
Super Delegates + Invite Only



As the retail industry rapidly evolves, so too do the needs of customers. This panel of industry experts will discuss cultivating brand loyalty, the rise of AI and real-time predictive capabilities, the importance of commerce data, creating immersive experiential environments and the profound impact of brand purpose.

With insights into the power of data, measurement and location intelligence, you’ll leave with actionable customer engagement strategies ready to implement immediately.

Culture & Commerce Lunch, Presented by TikTok

Thursday, October 19, 12:00-2:00pm, SERRA by Birreria
Invite Only



Advertising Week and TikTok are co-hosting an intimate lunch and fireside chat during this year’s Advertising Week.

We will surface some of the biggest issues in measurement today and provide some food for thought on how we can move forward to address these challenges.

*This event is invite-only and invitations are non-transferable.

MvV0 ART/AD ART SHOW at Powerhouse Art

Sunday, October 15, 11:00am-7:00pm
Powerhouse Arts, 322 Third Avenue, Brooklyn, NY
Tickets are limited. RSVP needed.

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This event is a separately ticketed event and is not included with your Advertising Week pass.

Discover the Ad World’s Next Rising Stars following in the Footsteps of Andy Warhol and Hopper. This unique showcase will take place at Powerhouse Arts (PHA). As spotlighted by The New York Times, Powerhouse Arts symbolizes the rebirth of ‘Brooklyn’s Batcave’ into a modern artistic haven.

Meet 100+ artists who create Art after creating Ads all day.

Tickets are $25 and are available at:


Tuesday, October 17, 8:30am-7:30pm
Registration Required

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Taking place on October 17 as part of Advertising Week New York, the AWLearn Academy is the perfect place to invest your professional development budget. Presented in partnership with LinkedIn and led by best-in-class trainers, including experts from LinkedIn, F*ck Being Humble, Advertising Week and more, this one-day boot camp is a blend of skill-building workshops, interactive sessions, thought leadership and mentoring — and more!

The AWLearn Academy Delegate pass provides a seat at the 1-day training, admission to Advertising Week New York, a one-year subscription to AWLearn (our CPD-certified, digital e-learning platform) and access to 200+ hours of thought leadership content from past AW events.

From Kitchen to Inspiration: Chef Rush on Passion and Purpose, presented by benlabs

Tuesday, October 17, 12:00pm
Invite Only


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This event is invite only. Apply to attend here.

Chef Andre Rush is renowned as one of the top chefs in the United States military and retired as a Master Sergeant. Through passion and purpose, he is known for his advocacy for military service and suicide prevention, in which he does 2,222 push-ups per day as awareness to promote a healthy lifestyle around the world. Join Chef Rush and Cameron Partridge, SVP Celebrity and Music Content Innovation, BENlabs, for an intimate conversation as we explore his evolution from military service to purposeful creator, delving into the resonating impact of his message worldwide and how he has leveraged technology to get there.

Full Body Pilates with Raven Ross

Thursday, October 19, 3:00pm
Invite Only



This event is invite-only.
It’s nearing the end of Advertising Week, and we want to close out the programming the right way by connecting our minds and bodies, especially ahead of happy hour and the send-off festivities!

Join Raven Ross (Netflix Love Is Blind S3), master pilates instructor, for a 50-minute full-body pilates workout designed to strengthen your body and clear your mind. All levels welcomed!

You are encouraged to come in clothes that provide comfort and flexibility. This session will include a mat, but please feel free to bring your own water and a towel if needed. No weights or bands are required.

Salsa Fusion Dance Workshop with Jordynn Lurie

Thursday, October 19, 4:10pm
Invite Only



This event is invite-only.
Looking to add some shimmies to your SEO? Hip rolls to your ROIs? Charisma to your core competencies? Come take SALSA FUSION WORKSHOP to learn the basics of salsa, and dance your media-savvy heart out! This class features fundamental New York-style Salsa footwork/partner work with elements of jazz and hip hop peppered throughout, infectious Latin music, and, of course, impeccable vibes!

Your new dance skills will be ~evergreen~ when you learn… “the media mogul mambo. Hosted by three-time World Class Salsa Champion and World Latin Hustle Champion and viral creator, Jordynn Lurie (@Jordynnlurie), this is your perfect finale to Advertising Week!

This 50-minute salsa class will get your heart rate up, so come prepared with clothes you can move in, and a water bottle is recommended.


Location: Ground Level


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At The Netflix Plaza, you’re invited behind the streams to explore how our stories go beyond the TV and create cultural phenomena. You can browse popular Netflix series and films in our immersive shops, play to win prizes at the Arcade or find a spot in our lounge spaces to relax and recharge, work or network.

Snack Bar by Yahoo

Location: Ground Level


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Craving something new? We got you. Yahoo is whipping up fresh takes on a few classic snacks. Grab a bite and see where creativity can lead. If you can’t make it to us, don’t worry — we’ll come to you with snacks on the go.

VIP & Speakers Lounge, presented by Roundel

Location: Ground Level


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A welcoming space for Advertising Week speakers, Roundel and their partners to refuel and recharge.

The Brandega, presented by Canva

Location: Ground Level


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It’s a bodega for brands. Stop by to see why Canva is your one-stop shop for all your brand’s design needs. Grab a complimentary cold pressed juice with a label designed by you.

Getting social, presented by illumin

Location: Ground Level


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Programmatic needs a wake-up call; thankfully, illumin is to the rescue. Get a boost from our custom cold coffee station and learn first-hand how illumin’s brand new integrations with Facebook and Instagram awaken untapped possibilities in journey advertising.

NBCU’s Paris 2024 Olympic Café Experience

Location: Ground Level


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Celebrate the upcoming Paris 2024 Olympic Games with NBCUniversal! The café will offer delicious Parisian treats and an unforgettable AR selfie experience.

Prize Heaven, presented by Brandwatch

Location: Ground Level


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Visit our booth activation and get a chance to win amazing prizes (cookies, plants, gift cards 👀 ) while discovering how Brandwatch can transform your marketing strategies. Don’t miss this opportunity to engage with our brand and elevate your marketing game!

Neighbor Nook, Presented by Nextdoor

Location: Ground Level


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Step into the Neighbor Nook to discover how Nextdoor brings neighbors together and helps drive meaningful conversations that matter. Stop by to plug in at our charging station, grab a cookie or explore nearby Neighborhood Faves. Our team will be onsite to discuss how Nextdoor can amplify your advertising strategy.

Exponential Entertainment, presented by TikTok

Location: Ground Level


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Experience exponential entertainment on TikTok with an immersive display of the latest tools and resources to create content that breaks through the noise! Come meet some of our creators and get inspired by trends and insights on TikTok’s Creative Center. We’ve got everything you need to create your best performing TikToks!

The Diner, presented by DIRECTV Advertising

Location: Ground Level


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Make finding your audience even tastier with sweet treats like “Addressable” Apple and “Programmatic” Pumpkin pies from the DIRECTV Diner.

Imagine the Possibitlyties, presented by Bitly

Location: Ground Level

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Step into a place where the possiBITLYties are endless. Explore this interactive exhibit and see how brands of all sizes are getting creative with QR Codes, Short Links, and Link-in-bio and creating customer experiences that last.

“If it’s in your head, it’s on Shutterstock,” presented by Shutterstock

Location: Ground Level


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Discover the magic of blending visuals, emotion and sound to craft your unique storytelling moment. Then, share your story for a chance to win a new MacBook Pro!

Serious About Audio Lounge & Studio, presented by SXM Media

Location: Ground Level


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SXM Media is a media company that’s serious about audio, providing advertisers with exclusive access to the platforms, programs, and publishers under the SiriusXM umbrella. With a versatile portfolio of streaming platforms, podcasts and live programming, we unlock a vibrant world of audio for advertisers to reach audiences from every corner of contemporary culture.

Google AI Pit Stop, presented by Google AND YOUTUBE

Location: Ground Level


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In the race to drive next-level performance using AI, pull into our pit stop — where you can learn how to accelerate your business’s growth with the latest ad innovations, insights and an exhilarating racing game.

The Current Studio

Location: Lower Level 1


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A gathering space to mingle and tune in to the marketing world’s most influential players speaking about critical innovations across advertising and the open internet.

Small Business Village by Amazon Ads

Location: Lower Level 2


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With an emphasis on connecting small business owners and marketers, the Small Business Village by Amazon Ads is a dedicated lounge designed to provide small businesses with a place to escape the madness of Advertising Week New York.

Join us at the Snack bar or the Marketplace to explore and sample products from small businesses or learn about Amazon Ads solutions with our on-site experts. Small Business Village by Amazon Ads will equip small business owners and marketers with the connections, knowledge and tools needed to boost product sales and brand recognition.

Explore STV with Amazon Freevee

Location: Lower Level 2



Amazon Freevee offers an up-close view of iconic props and costumes straight from the sets of your favorite Freevee Originals, plus an opportunity to learn more about the free streaming service through an interactive ads demo, with free giveaways!

The Tear the Paper Ceiling art installation presented by the Ad Council and New York Jobs CEO Council

Location: Lower Level 1


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The Tear the Paper Ceiling art installation, part of the Ad Council and Opportunity@Work’s Transforming Hiring and Diversifying Talent campaign, brings to life the tension faced by STARs (workers Skilled Through Alternative Routes) trying to tear through the paper ceiling — the invisible barrier that comes at every turn for workers without a bachelor’s degree. This installation is presented by New York Jobs CEO Council.

The CMO Experience and Lounge

Location: Lower Level 1

The lounge at Advertising Week for CMOs and their teams to work, rest and network with each other. The CMO Lounge is the brand marketer’s permanent base during AWNewYork with exclusive concierge service, content, meet-ups and executive coaching.

The Equality Lounge, Presented by The Female Quotient

Location: Lower Level 1


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Let’s unmask the bias of AI and make the invisible visible. It’s time to #raiseherprofile. Join us in the Equality Lounge® @ Advertising Week, where we will change the equation and close the gender gap. All are welcome. No exceptions!

The Equality Lounge also features experiential activations and content programming. See the entire agenda here.

The Web3 Lounge, presented by D2

Location: Lower Level 1


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The D2 Web3 Beach Club brings together leading brands and technology experts to share Web3 concepts and how these are driving a shift in interaction with consumers, all while creating new opportunities when it comes to revenue streams, advertising and marketing channels, community building and loyalty plays.

In additional to content programming, the Beach Club will also have activations to learn how to buy with crypto, help you digitize yourself and try out the Meta headsets for a fun trip to the Metaverse. Join us for a hands-on, immersive experience!

Culture Unleashed by Group Black

Location: Lower Level 1


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Info to come.