AWNewYork 2023: Everything You Need to Know Before the Event

Before we welcome you to The PENN District, we wanted to create a cheat sheet for the perfect Advertising Week experience, and this post contains everything you’ll need to know. If you are uncertain of anything, don’t hesitate to get in touch with us at

We can’t wait to see you!

Getting to Advertising Week New York

Advertising Week New York 2023 takes place at THE PENN DISTRICT. The venue’s address is 100 W. 33rd St. Our entry doors are halfway down the block (between 6th and 7th Aves.), closest to the loading dock and feature AW signage and greeting staff. Please avoid use of the (red-lettered) 100 W 33rd St. office building entrance, which is closer to 6th Ave.

The venue is easily accessible via Penn Station, the Herald Square BDFM NQRW stop, the PATH train, the 34th St. 123 stop or a short walk from the 34th St. ACE stop. For trip planning, schedules and real-time service alerts, visit or the MTA app.

New York City has three nearby airports: LaGuardia (LGA), John F. Kennedy (JFK) and Newark (EWR). The nearest airport to the venue is EWR. To get to midtown Manhattan from EWR, take the airport tram to NJ Penn Station, and from there, it is a quick 20-minute train ride.

AWNewYork is also accessible by NYC Ferry and free connecting shuttle buses via the Midtown West/Pier 79 landing on the St. George route or the East 34th Street landing, which serves the Astoria, East River, and Soundview routes. For trip planning, schedules and real-time service alerts, visit or the NYC Ferry app.

Registration and Obtaining Your Pass

All passes will be printed on-site, beginning at 8:00am on Monday, October 16. To ensure a smooth pickup process, please log in to your AW account before you arrive to claim and download your pass. We recommend arriving early to avoid long queues.

As part of our commitment to reducing the environmental impact of Advertising Week, we’ve eliminated plastic lanyards at all global events, so all passes will be printed on special cardstock. Please don’t try to print your pass at home because it won’t work.

Download the App

Stay organized and navigate The PENN District with our easy-to-use app, presented by InMarket. Seamlessly log in with your Advertising Week account and access your saved schedule. Customize and bookmark sessions, discover speakers, explore the program and schedule meetings with other attendees. 

New this year: Access your pass through the app! Be sure to assign and claim your pass, so it shows up in your app. You’ll be able to scan this for session entry, bypass venue entry lines and more.

Note: You must be signed in to your account through the app in order to receive relevant event notifications and to add your pass.

Available on Google Play and the App Store.

Bring a Reusable Water Bottle

We ask that you please bring a reusable water bottle with you to The PENN District. As part of our commitment to sustainability, we will not have single-use cups available, and water refilling stations will be located throughout the venue.

The Agenda 

Our one-of-a-kind agenda was made to inspire, think and reinvigorate the power of creativity. Browse the agenda and start bookmarking the sessions you’d like to attend.

Fast Track

If you are a Super Delegate passholder, make sure you take advantage of AW Fast Track, our priority session queue. Super Delegates can proceed directly to the priority queue for unlimited sessions while on-site.

Special Events & Activations

There is a whole world of connection, discussion and celebration beyond the sessions and panels at Advertising Week New York. Together with our partners, we have curated a unique set of experiences for our delegates during the week. Discover the week’s special events by viewing the Special Events & Activations Guide.

Please note some are open to all delegates, others are invitation only or for Super Delegates, and we ask you to RSVP. Please check the details for each event.


In addition to our Delegates Lounge and our VIP & Speakers Lounge, we have four new lounges at Advertising Week New York this year.

This year, our Delegates Lounge has been reimagined as The Netflix Plaza. This immersive experience is going to bring your favorite series and films to life — trust us when we say that you’re in for something really cool and special. All passholders have access to this lounge.

The VIP & Speakers Lounge is again presented by our partners at Roundel. This invite-only space is a place for VIPs and Speakers to relax, prep and get refreshed with drinks and snacks available all day.

The D2 Web3 Beach Club, The Female Quotient’s Equality Lounge and Culture Unleashed, presented by Group Black, are all open to all delegates.

The CMO Experience and Lounge is available to all brand marketers. Simply show your badge at the concierge desk at the lounge if you are a brand marketer to gain access.