ARTIFICIAL INTELLIGENCE

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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality

Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.

Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

FEATURED

How AI Transformed Advertising and What to Expect in 2025

Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.

Friend or Foe? AI’s Transformative Impact on Websites and Contextual Targeting

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

LATEST

2026 Predictions: Curation Will Redraw the Programmatic Map

What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.

Why Building Ethical AI Starts With Paying Artists Properly

AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.

GEO: Reshaping Digital Visibility

SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

What Darth Vader Taught Us About AI

There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.

Ad Tech’s New Land Grab: Why Data Is the Only Durable Asset in the AI Age

Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.

Building Trust and Protecting Integrity in Advertising After AI

Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.

We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas

If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.

AI Won’t Replace Creative Talent, But It Will Expose the Lack of It

Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.

How Can Entry-Level Roles in Advertising Survive in the Age of AI?

As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.

The Data Diet Your AI Needs to Thrive: Q&A with Lotame Chief Revenue Officer Chris Hogg

We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.

Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy

The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.

LATEST

3 days ago

2026 Predictions: Curation Will Redraw the Programmatic Map

What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
3 days ago

CTV’s Measurement Problem Isn’t Data — It’s Usability

The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
4 days ago

Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
4 days ago

Why Building Ethical AI Starts With Paying Artists Properly

AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
4 days ago

Your Holiday Season Sales Depend On Experience Optimization

Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.