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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.
Search marketers must also become experts in the evolving effect of AI on search.
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
As AI transforms marketing, Horizon Media is building, not buying, the future.
In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.
Search today is more important—and more dynamic—than ever before.
The question isn’t whether AI works – it’s how to make yours work harder.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
In an era of endless content, AI’s real promise is autonomous, data-backed execution.
Brands don’t have to choose between innovation and privacy — AI is making both possible.
AI is changing the advertising industry.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.
The old playbook is being rewritten with intent as the new currency.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
The world of search is changing dramatically, moving beyond simple text queries.
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
AI has evolved from simple automation to the driving force behind programmatic advertising.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
