With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
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You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
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As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
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Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
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Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.
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Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.
With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.
If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.
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With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
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Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
Read More →
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
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With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.
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We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
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This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.
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The real value of a video ad should be measured in how attuned it is to audience interests and preferences.
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This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.
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