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By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that…
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The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
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We still call it social media, but the way people use these platforms today has nothing to do with being social.
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While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
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With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
What role do brands play in shaping those emotions to begin with?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
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Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
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The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
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During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
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The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
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