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The question isn’t whether your privacy controls will drift or break. In a dynamic, AI-accelerated environment, they absolutely will.
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The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
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Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
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We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
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CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
This time, the new year is less about what will happen with cookies and more about what happens right now
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
Read More →
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
Read More →
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
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Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
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The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
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Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
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Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
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