Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
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Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
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As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
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By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
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We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.
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The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
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Spotlight on Culture
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
All Things Data
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
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The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
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A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
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To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
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Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
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