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Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
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Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
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The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
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The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.
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Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
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By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
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As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
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Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
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In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
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For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
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