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Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from.
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With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.
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The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
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Industry leaders share their takeaways from this year’s Advertising Week Europe.
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Without modernizing the enrichment layer, agentic programmatic risks becoming a faster orchestration engine optimizing on yesterday’s data.
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veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can.
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all.
Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success.
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
AI may industrialise advertising, but it will not automate taste.
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Every scene is a potential brand moment. The question is whether you’re in them.
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Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
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In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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