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In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.
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As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.
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What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
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The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
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This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
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AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
The future of retail media hinges on a single question: Who wins the user?
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
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Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
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Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
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The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
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Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
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Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
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