By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies You couldn’t attend an advertising…
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As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
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Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.
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A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
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For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.
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The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
We asked industry experts to share their thoughts on the latest findings.
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Spotlight on Culture
Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
All Things Data
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
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We asked industry experts to share their thoughts on the latest findings.
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With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
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The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
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A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
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