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Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
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The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
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This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
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With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
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The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
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Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
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Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
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The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
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