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The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
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Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
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Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Ads explores how the home screen is evolving from a passive starting point into one of the most compelling marketing environments.
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Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
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The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
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This isn’t just an AriZona story. It’s a warning for every brand navigating inflation, loyalty, and cultural relevance. When trust is part of your equity, protecting it isn’t optional—it’s the work.
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
PopIcon spoke to Allison Feldman, Vice President Fabric Softener and Personal Care Brands at Snuggle, to learn more about the Bear’s rebranding.
Every platform requires its own strategy. Instagram, TikTok, and YouTube are not interchangeable.
It’s time for agencies to get beyond the Mad Men thinking. Their job isn’t to ask how to get the right message across a particular channel to maximise efficiencies, it’s how to get the most useful message out to drive growth where it’s most needed.
Metrics like view-through conversions, watch time, video completion rate and thumb-stop rate offer a far more accurate view of effectiveness.
Bear with me here—Bad Bunny delivered the best ad of the Super Bowl. Not the best halftime show (who cares about that ranking?), but the best ad.
AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
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In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
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Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
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In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.
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Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?
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CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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