By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
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Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
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A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
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Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
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Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
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Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.
Recent Articles
Spotlight on Culture
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.
All Things Data
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
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We asked industry experts to share their thoughts on the latest findings.
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With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
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The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
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A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
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