AW360: Catherine Balsam-Schwaber, CEO, Kindra

An industry veteran with experience ranging from Mattel to Craftsy, as well as many other stops along the way, Catherine Balsam-Schwaber’s latest venture is Kindra, a newly formed startup brand focused on educating and relieving the symptoms of menopause. Catherine discusses both the history of marketing to women, as well as the need for brands like Kindra in the modern, largely women-driven consumer marketplace.

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