CULTURE
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The Disability Disconnect in Advertising
Join us for this lively panel discussion where we’ll dive into all the ways brands are getting it right on representing people with disabilities in media and opportunities for marketers to create more inclusive tomorrow in the content they put out into the world. -
Moving the Needle: Transforming Gun Safety Through Unified Action
Join this panel to discover how to move the needle on the most urgent public health crisis facing our country. -
Inside #TakeItDown, The Advocacy Campaign Pushing to Protect Kids Online
Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change. -
Upleveling the Experience Economy Through Brand Partnerships and Integrations
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. -
F*ck Being Humble: How to Grow Creative Confidence
During the session Stefanie will share techniques on how to communicate your ideas with conviction, how to back yourself and how to respond to critics. -
How Honda used music to connect with Gen Z through branded content
Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors. -
90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay’s
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now. -
Truth and Trust … or Toxicity? News in 2024 and Beyond
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles. -
The Power of Storytelling: An Inside Track to Political Ad-Making
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S. -
Winning Big: Insights All Advertisers Can Learn from 2024’s Political Plays
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape