CULTURE
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Upleveling the Experience Economy Through Brand Partnerships and Integrations
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. -
F*ck Being Humble: How to Grow Creative Confidence
During the session Stefanie will share techniques on how to communicate your ideas with conviction, how to back yourself and how to respond to critics. -
How Honda used music to connect with Gen Z through branded content
Learn the in’s and out’s of what has made the Honda Stage program such a success, as well as best practices for engaging with Gen Z consumers, a core demographic for growth across sectors. -
90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay’s
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now. -
Truth and Trust … or Toxicity? News in 2024 and Beyond
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles. -
The Power of Storytelling: An Inside Track to Political Ad-Making
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S. -
Winning Big: Insights All Advertisers Can Learn from 2024’s Political Plays
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win. -
Why Multiculturalism is a Win-Win-Win
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost. -
Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. -
The Power Of Cultural Experiences
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
