CULTURE
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Truth and Trust … or Toxicity? News in 2024 and Beyond
This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles. -
The Power of Storytelling: An Inside Track to Political Ad-Making
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S. -
Winning Big: Insights All Advertisers Can Learn from 2024’s Political Plays
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win. -
Why Multiculturalism is a Win-Win-Win
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost. -
Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. -
The Power Of Cultural Experiences
The power of pop culture: it’s not just entertainment; it’s a catalyst for change. -
Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics. -
The Power of Latin Music – A Conversation with RIMAS Entertainment, Eladio Carrión and UTA
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started. -
Empathetic Leadership: Unleashing a True Superpower
Empathetic leadership is regularly cited as a strength of female leaders. -
A Presidential Campaign is Taking More Risks Than Your Brand
How to adopt an ‘active social’ mentality to ensure fast-paced, cultural relevance that aligns with your brand.
Recent Articles
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Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
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Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
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One YouTube, Too Many Strategies with Leah Malone of Pixability
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People Still Buy From People Featuring Madeline Schofield of Salesforce