CULTURE
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Why Multiculturalism is a Win-Win-Win
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost. -
Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. -
The Power Of Cultural Experiences
The power of pop culture: it’s not just entertainment; it’s a catalyst for change. -
Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics. -
The Power of Latin Music – A Conversation with RIMAS Entertainment, Eladio Carrión and UTA
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started. -
Empathetic Leadership: Unleashing a True Superpower
Empathetic leadership is regularly cited as a strength of female leaders. -
A Presidential Campaign is Taking More Risks Than Your Brand
How to adopt an ‘active social’ mentality to ensure fast-paced, cultural relevance that aligns with your brand. -
Menopause, Media + the Multibillion Market
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. -
Using Engaging Content to Fight Hate
Redstone and Segal will also discuss content they have collaborated on for audiences of all ages, including Paramount/Nickelodeon’s Well Versed, an animated musical short-form series that makes democracy and civics fun for kids, and their long-form TV specials on Holocaust education and Jewish heritage, as well as the impact of their work. -
Unmissable Brands: How to Become Essential in People’s Lives
With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand’s path to becoming indispensable in people’s lives.
Recent Articles
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape