CULTURE
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NextGen Video: Where Attention Fuels Growth
As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. -
Creativity at the Speed of Culture: How AI Is Redefining Storytelling
AI is not here to replace creativity; it is here to supercharge it. -
The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good
2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year. -
Marketing at the Speed of Culture: Bold Brands, Fast Moves, Real Impact
In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it. -
As Cultural Capital Becomes the New Currency, Do Brands Risk Trading Away Their Identity?
The best brands aren’t just reacting to decisions — they’re part of shaping them. -
The End of Hybrid Work? Rethinking Return to Office
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together. -
Bye Boomer: A New Workplace Dream Team Just Clocked In
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z. -
Media and Mental Health: Why Success Means Standing Together
Mental health is no longer entirely taboo, but there’s always more to do. We’re on the right track, but we must push even harder to change hard-to-shake perceptions. -
Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration
Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries. -
10 LGBTQIA+ Creators Brands Should Work with this June (and Beyond)
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
Recent Articles
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
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The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A