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AI Founder Interview: Vivek Vaidya
The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.
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AI Ate My Creative Team: The End (or Beginning) of Advertising as We Know It
AI’s rise in advertising isn’t incremental—it’s existential.
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The Intelligence Advantage: Curating Quality Supply with Approachable AI
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.
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Under the Hood on the New Marketing Creative Model with Monks & General Motors
As the industry shifts toward an AI-first reality, are traditional creative models still built to win?
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The Audience Renaissance: Why Brands Must Rethink Segmentation Now
Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data.
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The AI Reality Check
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
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CMO Corner: How to Capture Consumer Attention in a Cost-Conscious Economy
In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.
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Beyond Spanish: the transcultural power of Top Creators
Join digital stars Chingu Amiga, Paco de Miguel, and Nico Botero from “Los Chicaneros”, alongside Pati Giemza (CEO of StayOnSocial, a leading talent management agency for creators in LATAM), for a dynamic conversation on creating content that speaks to the heart of Latin America and captivates the Hispanic market in the U.S. Discover how their cultural authenticity, bold storytelling, and…
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From Fragmented to Fully-Integrated: the New Playbook for AI-driven AdOps
As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.
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How agencies can thrive in the age of generative AI
Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.
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Winning Hearts and Wallets: The End of Vanity Metrics in Marketing
Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.
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Trust at Scale: Building Trust and Connection in the Digital Age
How do you reach 1 in 2 American adults while maintaining an authentic connection?
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Changemaker: From Advertising Change to World Change
Transformational change isn’t just possible—it’s probable according to Jacqueline Corbelli—pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change.
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Worldbuilding as a Brand Strategy: How Craft Turns Audiences into Lifelong Fans
In a fragmented media landscape where consumer attention is fleeting, building a brand that lasts means going beyond campaigns: it means creating worlds that audiences want to live in.
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Who Is Watson? A Masterclass in Brand Storytelling
Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
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Broadway: An Unprecedented, Engaging New Kind of Experiential Marketing
Today, it’s more important than ever to create engaging IRL experiences, and while Broadway is the OG of in-person magic, it’s getting an upgrade as it stretches experiential possibilities.
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From a Patterned Past toward a Modern Future: How to Reintroduce a Heritage Brand
With roots tracing back to an initial investment of $500 back in 1982, Vera Bradley has long been known for its iconic patterns and deeply loyal fanbase. But in a rapidly shifting cultural landscape, how does a heritage brand evolve to remain relevant and still resonate with its original generation of fandom perennially?
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The Agency Model of the Future
As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??
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The Future of Brand Identity
What does it truly mean for a brand to show up authentically in today’s media landscape?
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The State and Future of Media
A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI.
