Where is the Experiential Marketing Heading in 2021?
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Social Media Trends: The Highlight Reel
Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.
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Creator x Brand Partnerships: The Power of Authentic Collaboration
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
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The Future of Digital Branded Content
Brand funded content on digital platforms is constantly evolving.
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Strictly Come Watching: British TV’s Evolution Beyond the Streaming Wars
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.
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Distributing Brand Funded Entertainment with Global Hit Makers
Entertainment can shape brand equity at scale, on a global level.
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In Conversation with Jamie Laing, Sophie Habboo & JamPot Productions: Creating Hit Entertainment Podcasts for Millennial Audiences
Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.
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Are We All Media Owners?
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
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Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
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What Broadcasters Want
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?
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Is Quality in the Eye of the Beholder? MFA and What it Means for Your Business
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
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The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
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Executive Interview with AMAKA Studio Founder and CEO
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.
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Why We Must Stop Advertising-Funded Trolling
More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour.
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From AWEurope: Want to Connect with a Next Gen Audience? Get Into Gaming.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now.
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Sparking Creativity for Generation Alpha
When asked what the word “museum” meant to them, 40% of children replied “boring”.
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How to Build and Maintain a Legacy Brand
Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands.
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How Can Automation Spark Your Creativity?
Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success.
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Beyond Office Hours: Welcome to the Always-On Creator Revolution
Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.
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Customising Success: Lucy Marchington on Driving Performance with the FT
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
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The Marketing Society – CMO Conversation with Claire Cronin
Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.
