AWAccelerate @ AWNewYork
Returning to Advertising Week New York, we’ll be expanding on our AWAccelerate. The AWAccelerate program provides education and acceleration to marketing-related technology companies. Participants will learn from the world’s greatest marketers and have strategic amplification access to the Advertising Week global platform. The innovation program will connect startups to AW constituents around the globe, including brands, agencies, media companies, investment and more.
AWAccelerate will take place over three days. Each of the days will have a different theme and have a new set of startups, themes will include:
- Future is Female: The Future is Female AW Accelerator will feature female-founded media, technology and DTC startups.
- Upstart Black-Owned Tech & Media Startups: Will feature black-owned media, technology and DTC startups.
- The Future of Marketing is Quantum Marketing: Our imminent future will continue to be totally disrupted by explosive new technologies, tectonic cultural shifts and a tsunami of data. Classical theories, strategies and tactics of consumer engagement and commerce will no longer work. Just like Quantum Physics came in where classical physics failed, Quantum Marketing will step in to lead the way through disrupted commerce.
Leveraging the combined expertise of the world’s leading global brand, media, and technology executives, AWAccelerate: The Future of Marketing is Quantum will focus on the principles of Quantum Marketing to target marketing technology-oriented digital firms that include but are not limited to:
- Artificial Intelligence
- Marketing Automation and Personalization
- Web3 and the Metaverse
- E-Commerce and Retail Technology
- Content Marketing
- Data & Analytics
About the Program:
Each day of the themed program is designed for early-stage companies with a product or service in the market. The program will take place during Advertising Week New York in October 2022. A maximum of eight (8) highly curated companies will be selected for each day and will receive:
- A half day of education, networking and inspiration from leading brand, media, agency, technology, and investment executives
- Opportunity to pitch before AWNewYork attendees in-person and virtually
- Chance to become AWNewYork 2022’s Best in Show
- Curated meetings with brand and marketing executives
Accelerator Demo Days:
After each of the half-day Accelerator programs, we’ll have space at the AWNewYork Market Line Venue for the companies to demo their wares.