Whether you’re looking to deepen your expertise, discover emerging trends, or foster connections with peers and industry leaders,
the AWEurope Content Hub is your go-to resource for staying ahead in the world of advertising and marketing.
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes to ROI.…
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds.
Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.
Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.
Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search.
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers.
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
