Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
BRANDS + MARKETERS
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For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
The next era of brand experience won’t be defined by prediction, but by stewardship.
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AW SHORTS – BRANDS + MARKETERS
Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.
By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building…
Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.
The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.
Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.
The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.
You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.
Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.
The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.
The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.
Determining the right event and timing involves understanding your audience’s position in the buying cycle.
A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.
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