BRANDS & AGENCIES

Illustration of a woman listening to a podcast through headphones

Podcasts Are a Pick ‘N’ Mix for Audio Consumers

For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.

2022 review. Paper post it notes with 2022 sumary written.

The Behaviours That Defined 2022

Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.

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