The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
BRANDS + MARKETERS
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By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
The shift required is not complicated, even if it demands more intention.
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AW SHORTS – BRANDS + MARKETERS
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Join us for an engaging panel hosted by Connect Management, the UK’s largest influencer agency.
Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?
Hear from Rosie Hanley, Brand Director at John Lewis and Pan-Partnership on how the beloved British retailer has adapted its brand to stay relevant and trusted by millions.
Keeping people engaged with long-form content is harder than ever.
The new luxury consumer is not just looking to buy – they’re looking to belong.
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they’ve leveraged that connection in brand collaborations.
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