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BRANDS + MARKETERS
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As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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AW SHORTS – BRANDS + MARKETERS
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
By tasking an agency to manage the day to day on Amazon, brands can get a better understanding of the channel from experts.
What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?
Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.
The answer we have is a dream come true, because we’ve been there too: The data-backed power to stand out from a sea of brand sameness.
Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.
Continued investment in tech-based solutions have streamlined the process and enhanced their efficiencies.
Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results.
Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.
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