The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
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Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
AW SHORTS – BRANDS + MARKETERS
According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.
The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.
Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
