Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
BRANDS + MARKETERS
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The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.
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AW SHORTS – BRANDS + MARKETERS
When it comes to paid media, creative has to be built to live on everything, everywhere, all at once.
The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.
Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
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