Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
BRANDS + MARKETERS
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The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.
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AW SHORTS – BRANDS + MARKETERS
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
Great marketing works. Having a fantastic product to market works more.
Here’s how marketing agencies can drive client growth and add value during tough times.
The people in charge at Twickenham need to take a look at the success story over at Lords.
In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
Today’s media and advertising fragmentation make data, technology and services more essential than ever before, and by leveraging the industry’s collective data-driven expertise, alongside respect and commitment, agencies will usher in a new chapter of agency-brand partnerships.
We used to walk into pitches against the global networks feeling self-conscious about our size and maturity. Now, it’s a status we’re proud of.
If you can blend relatively basic KPIs with a nuanced understanding of your approach to investment, you’ll have a great fundamental base for your marketing.
OOH has always been viewed as a bold, splashy channel that makes a big impression and that perception is now enhanced thanks to the inclusion of relevant, real-time data.
An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.
By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.
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