AW SHORTS – BRANDS + MARKETERS

With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.

Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.

If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!

This year’s Cannes Lions Festival had it all – from parties and out-of-office ‘meetings’ to panels and discussions honing in on the trends, opportunities and challenges of the advertising industry. 

New work from Barkley provides teens free access to gyms, prioritizing physical and mental health

Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.

As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.

The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.

I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.