Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
BRANDS + MARKETERS
Presented by
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.
There’s a lot of strategy that goes into a brand getting it right — and that takes time.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
By tasking an agency to manage the day to day on Amazon, brands can get a better understanding of the channel from experts.
What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?
Recent Articles
