BRANDS & AGENCIES

Climbing the Digital Experience Maturity Pyramid

Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.

monopoly game on Go

Level Up Your Loyalty: Gamify to Boost Engagement

By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. Who can sit still the longest? Counting backward from 100.…

snails racing

The Challenges Facing Influencer Marketing Regulations

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

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