Presented by
By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a…
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.
Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.
