The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
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Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
AW SHORTS – BRANDS + MARKETERS
Our agency mantra is ‘Digital For Good’, which is based on a belief that digital can and should make life better.
The online shopping experience on many websites can feel like being dropped in the middle of a warehouse — especially for something like grocery where there are thousands of products to choose from.
On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.
There’s a lot to be said for being a working mom or dad. But one thing that’s not often talked about is the lessons of parenthood that have an uncanny application to marketers and business leaders.
In the latest instalment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.
Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course, you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.
To many, it feels as though the skies have parted and the world around us is opening up. Our worlds have been ‘unlocked’ and it has us ready for what’s next. In fact, the first place we’ve gone is to our computers…“Get me the heck out of here!”
The Upfronts returned to a virtual format in 2021. But even compared to 2020, we saw some differences this year. First and foremost, streaming is a much bigger part of deals this year than it ever has been in the past.
You would never think about doing your job without ensuring you’re fully prepared for what’s in front of you. And yet, time and again, many people continue to wing it when it comes to one of the few areas that can immediately derail projects, reputations, even careers.
“Synergy.” “Leverage.” “Paradigm shift.” Why do people talk like this at work? Here are 20 words and phrases to cut from your work vocabulary.
Over the last year shopping, consumption, and engagement patterns have drastically changed when it comes to how people interact with brands. But, one thing remains to be constant, participation with people, where they are, is key for brand connection.
