The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
BRANDS + MARKETERS
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The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it.
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AW SHORTS – BRANDS + MARKETERS
Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.
Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.
There’s a lot of strategy that goes into a brand getting it right — and that takes time.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
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