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By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes for a…
Technology may reshape how work gets made, but the future still belongs to those who understand people best.
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.
There’s a lot of strategy that goes into a brand getting it right — and that takes time.
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
As the strategies and practices of influencer marketing grow stronger by the year, unlocking the scope of opportunity require experimentation.
By focusing on the most financially empowered, marketers will be well equipped to drive next-generation vehicle sales.
By tasking an agency to manage the day to day on Amazon, brands can get a better understanding of the channel from experts.
What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?
Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.
The answer we have is a dream come true, because we’ve been there too: The data-backed power to stand out from a sea of brand sameness.
Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.
